Best practices and recommendations towards digital marketing.
The purpose of infographics is to showcase a business’s knowledge and grow its leads and conversions by posting its infographics on various content platforms and encouraging them to be shared by users. When branded, they constitute a great way to...
By understanding your target audience, you can better strategize your marketing plan to speak to the needs of those most needing the solutions that you’d like to offer. Without knowing your ideal customer base, it will be difficult to have...
A picture is worth a thousand words, and the type of picture file is worth a three thousand-word blog! Image files today are commonly stored as JPEG vs PNG files. But, how do you know whether you should use a...
Table of Contents What Are Bounce Rates? Why Are Bounce Rates Important? How Bounce Rates Affect SEO What Bounce Rates Should You Focus on For Your Website? 1. Are All High Bounce Rates Bad? 2. How Important is My Home...
In marketing, it is well-known that Content is King, but why is this so, you may ask? Foremost, content utilizes storytelling in order to create a connection between the writer and the reader, elevating the writer’s position in terms of...
The growing popularity of video content marketing in blogs and other content continues as more people watch and share videos online and on social media. Brands and web page owners can use video content marketing to get their message across,...
Table of Contents What is a Content Marketing Strategy? 1. Images in Content Marketing Enhance Content 2. How to Use Images to Build a Connection with Your Target Audience 3. Increase Leads By Adding Images In Content Marketing 4. Help Readers...
If you are a consumer packaged goods business, you may be asking yourself what makes for an effective CPG website that is worth its return on investment. For one, an effective CPG website differentiates why your products are unique or...
Content creators are all the buzz in the online business world, but you don’t have to be a content expert to offer value, knowledge, and memorable insights to your audience! The simple secret to how to create unique content that...
If you own a consumer packaged goods (CPG) brand in today’s world then you understand the importance of making customers choose your products when they are creating their favorite recipe. One of the best ways to do that is to...
Social media has traditionally been used to grow brand awareness, engagement, and revenue for many businesses. Each channel has a specific key user demographic and methods of audience engagement that is unique to its features and capabilities. Likewise, each offers...
In the world of content saturation, one key way to stand out is to understand your audience and deliver information that both search engines and your audience love. Writing content for algorithms and human beings is not easy – it...
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