Best practices and recommendations towards digital marketing.
Why Social Media Is Like an Online Dating Profile for Your B2B Company. When someone tells you that your business needs some social media marketing, you probably snub your nose and think: that’s just for B2C businesses or for big corporate...
Every day we are bombarded with advertising and marketing messages. Some are loud and in your face, and some are more subtle, perhaps even registering on a subconscious level. We are all influenced by this content, even seasoned marketers who...
You know you need to be on Google’s extended networks. You know you want people who search you to find you via Google. So, what’s most important? Well, we recommend you make sure you are pinned correctly on Google Places...
You know you have to. You’ve dabbled, you’ve posted, maybe even tweeted, but you just aren’t quite sure what to do next or why the heck you are doing it at all. I’m referring, of course, to your attempts at...
Facebook, Twitter, LinkedIn, Instagram, Pinterest, MySpace, Google Plus+, DeviantArt, LiveJournal, Tagged, Orkut, CafeMom, Ning, Meetup, myLife, and even Ask.fm are all popular social media sites on the web today. Businesses invest valuable time in maintaining and updating their profile on...
As a business owner, do you know your target demographic? Are you aiming your product at men or women? How old are they, and what’s their race? Do you know what their interests are, or how they spend their time?...
With all the hype over Facebook and Twitter, LinkedIn is a powerful social network that seems to be neglected by those looking to increase their customer base. According to Influencer Marketing Hub, LinkedIn has grown its base to over 875...
Have you wondered what the numbers were under the Insights Summary on your business Facebook page? Or maybe wondered how to track the level of success of your business’s Facebook page. Social Media Examiner offers up a great explanation of...
There are many website owners out there confounded by SEO. It’s a topic that can cover a wide range of practices, some involving a high-level skill set. Search engines simply need a way to differentiate the websites they come across,...
Free advertising is always good. The only thing better is free advertising from the mouths (or written word) of happy customers. With location-based social networking, that is exactly what your business can achieve. Brick-and-mortar businesses can now entice foot traffic...
Small businesses can invest in the most beautiful web design for their websites. They can have an elaborate system of pages created with all the most important links in place. They can have the whole thing set up and operational,...
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