How to Measure Facebook Engagement
Have you wondered what the numbers were under the Insights Summary on your business Facebook page? Or maybe wondered how to track the level of success of your business’s Facebook page.
Social Media Examiner offers up a great explanation of what the numbers that Facebook offers you mean, and what you should be looking at. Many people simply track the number of fans, and use that as their metric for success. However, it’s better to offer quality content that your fans can interact with. Here’s a little insight into some other measurements for Facebook success: http://www.socialmediaexaminer.com/how-to-measure-your-facebook-engagement/#more-9087.
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