If you own a consumer packaged goods (CPG) brand in today’s world then you understand the importance of making customers choose your products when they are creating their favorite recipe. One of the best ways to do that is to...
Social media has traditionally been used to grow brand awareness, engagement, and revenue for many businesses. Each channel has a specific key user demographic and methods of audience engagement that is unique to its features and capabilities. Likewise, each offers...
In the world of content saturation, one key way to stand out is to understand your audience and deliver information that both search engines and your audience love. Writing content for algorithms and human beings is not easy – it...
Images help bring your content to life, and they need to be an important part of your content marketing strategy for your business. But how should you use images in your content? We cover 8 expert tips for image content...
Both social media and SEO have their place when it comes to achieving business growth objectives. But how do you know if you should invest in SEO or social media marketing? Although both approaches to marketing can be powerful, they...
Ah, SEO – how we’d all love to reap its benefits quickly and grow our businesses organically while we’re sleeping. But everyone wants to know, why does SEO take so long? When thinking about investing in SEO, every business should...
SEO is undoubtedly one of the most misunderstood marketing strategies in the industry, given its lengthy process of strategy planning, execution, and traffic generation. Common misconceptions about SEO emerge because it utilizes many website optimization techniques to holistically see traffic...
Today it seems like wherever you go, look, or click there are ads waiting for you. Businesses around the world rely on online ads to help their business succeed. There are many different platforms that your business can choose from,...
Today, we’re excited to announce that we’ve landed a top spot on Clutch’s list of the top web designers in Illinois this year. According to the B2B platform’s latest research, we’re the best-performing provider of web design solutions in Illinois!
What does it take to get your business noticed by your target demographic? Individuals, that are most likely to result in a conversion for your business? In today’s online world, it can be difficult to find success. One way a...
Web design terms have become part of everyday business language. The internet is no longer a distinct sphere. It’s where your customers live and your business engages in digital advertising, selling, scheduling, etc. In this article, we cover the best...
The fastest way to get valuable traffic that’s ready to buy is using paid advertising (ppc ads) on the internet. With a minimum budget of $500, you can have buyers purchasing your products or services within mere hours. You only...
Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.
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