In today’s digital age modern businesses depend on their websites to interact with customers, generate revenue, and create brand awareness. A well-designed and functional manufacturing website will build trust with your clients, drive traffic and result in a higher conversion...
Creating a website for your manufacturing business is about more than just having an online presence. It’s about getting eyes on your company’s products and services and obtaining returning customers. While it’s important for customers to know and recognize your...
Only 64% of small businesses in the United States have a website. If you’re reading this, it’s probably because you fall into the minority of businesses that currently don’t. But, you probably already know that having an online presence is...
It’s critical for your manufacturing business to evaluate how you’re currently acquiring clients and determine a strategy to increase your inbound leads. As experts in manufacturing marketing strategy and inbound lead generation, we’ve compiled some of the best tips to...
As a manufacturer, you need to use marketing strategies to convince other businesses to work with you. Business to business (B2B) or manufacturing marketing models are often more complex and have longer sales cycles than business to consumer (B2C) marketing...
Maybe you’re looking to expand your online presence and increase yearly sales for your business. Or, despite your best efforts, online traffic to your website has slumped and you’re searching for ways to improve it. Perhaps form submissions and inbound...
Every business needs to have a logo, an easily recognizable identifier that customers come to associate with your services or products. Unfortunately, as critical as logos are, it’s not so easy to make a great one. A logo can easily...
As a business owner, you can choose to sell your business to get a quick inflow of cash or move on to newer prospects. One of the best times to sell your business is when it is profitable. Prospective buyers...
Many manufacturers often view their websites as an online brochure, missing opportunities to bring operations, company culture/hiring, and ultimately revenue generation online. We met with 5 leading marketing agency CEOs from around the nation to gather their top tips and...
Are you feeling like your website might be past its prime? Is your website traffic and leads decreasing each month? If the answer is yes then it might be time for a website redesign. Here are some questions and items...
Having a ADA compliant website is important to ensure individuals with disabilities have fair access to everything.
Over time, the pages on your website build up data. This can include links from other websites or directories, often referred to as backlinks.
Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.
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