Every business needs to have a logo, an easily recognizable identifier that customers come to associate with your services or products. Unfortunately, as critical as logos are, it’s not so easy to make a great one. A logo can easily...
As a business owner, you can choose to sell your business to get a quick inflow of cash or move on to newer prospects. One of the best times to sell your business is when it is profitable. Prospective buyers...
Many manufacturers often view their websites as an online brochure, missing opportunities to bring operations, company culture/hiring, and ultimately revenue generation online. We met with 5 leading marketing agency CEOs from around the nation to gather their top tips and...
Are you feeling like your website might be past its prime? Is your website traffic and leads decreasing each month? If the answer is yes then it might be time for a website redesign. Here are some questions and items...
Having a ADA compliant website is important to ensure individuals with disabilities have fair access to everything.
Over time, the pages on your website build up data. This can include links from other websites or directories, often referred to as backlinks.
With the increasing demand for user privacy, it has become more difficult to track online users of multiple devices across multiple platforms, sites, and apps. Google Analytics 4 (GA4) is the latest evolution of Google’s analytics platform, assisting marketers with...
Video has become an excellent tool for lead generation and brand awareness. You may have already noticed how often video (particularly streaming video) is being utilized for marketing and advertising more so than ever before.
If you’re about to launch (or relaunch) a new website, then it’s already time to start promoting it. When we say promote, we mean reaching out before, during, and after the launch with specific reasons someone would benefit from when...
Many brands are using Facebook Ads for their product, whether it’s to obtain new leads, or spread brand awareness. There are many reasons to use social media advertising.
Alt-text is everywhere on the Internet, you might not see it, but it’s there, and now it’s on Instagram!
Selling online involves more than just your product. Sell your brand! Yes, your customers want to consume your product, but they also want to support your brand. Sell t-shirts, hoodies, beanies, or glassware. Here’s the kicker though–sell it at cost....
Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.
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