Are you feeling like your website might be past its prime? Is your website traffic and leads decreasing each month? If the answer is yes then it might be time for a website redesign. Here are some questions and items...
Having a ADA compliant website is important to ensure individuals with disabilities have fair access to everything.
Over time, the pages on your website build up data. This can include links from other websites or directories, often referred to as backlinks.
With the increasing demand for user privacy, it has become more difficult to track online users of multiple devices across multiple platforms, sites, and apps. Google Analytics 4 (GA4) is the latest evolution of Google’s analytics platform, assisting marketers with...
Video has become an excellent tool for lead generation and brand awareness. You may have already noticed how often video (particularly streaming video) is being utilized for marketing and advertising more so than ever before.
If you’re about to launch (or relaunch) a new website, then it’s already time to start promoting it. When we say promote, we mean reaching out before, during, and after the launch with specific reasons someone would benefit from when...
Many brands are using Facebook Ads for their product, whether it’s to obtain new leads, or spread brand awareness. There are many reasons to use social media advertising.
Alt-text is everywhere on the Internet, you might not see it, but it’s there, and now it’s on Instagram!
Selling online involves more than just your product. Sell your brand! Yes, your customers want to consume your product, but they also want to support your brand. Sell t-shirts, hoodies, beanies, or glassware. Here’s the kicker though–sell it at cost....
Marketing on multiple social platforms is a great idea, but if the content and audience are all wrong, or if the branding isn’t right marketing on that platform is destined for failure. When we meet and consult with our clients,...
If you have a business, chances are that you have a website as well. And if you are lucky, that website is being developed by Idea Marketing Group – that’s us! The benefits of having a website are manifold –...
Many people think of web design only in visual terms. They picture the images, the videos, the buttons, the colors, the headlines, and the copy that appears on the screen. But web design really encompasses everything that creates the user...
Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.
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