Marketing on multiple social platforms is a great idea, but if the content and audience are all wrong, or if the branding isn’t right marketing on that platform is destined for failure. When we meet and consult with our clients,...
If you have a business, chances are that you have a website as well. And if you are lucky, that website is being developed by Idea Marketing Group – that’s us! The benefits of having a website are manifold –...
Many people think of web design only in visual terms. They picture the images, the videos, the buttons, the colors, the headlines, and the copy that appears on the screen. But web design really encompasses everything that creates the user...
This may be the most commonly asked website design question. How long is this process going to take? Unfortunately, every website isn’t designed to function the same way–nor should it be. To get a perspective of your website’s time frame,...
As social media platforms like Facebook and Instagram continue to squeeze out organic (non-paid) messages from businesses, finding other avenues to directly reach customers has become more and more important. For the businesses with a dedicated customer base who have...
Much like Twitter and Facebook, LinkedIn is copying its competitors’ features by introducing LinkedIn reactions. For users, this means more ways to express themselves when engaging with LinkedIn content. For businesses, it could mean better engagement if they can recognize...
There are many factors that affect the SEO of your website and how well it will rank in search engines. Things like meta tags, valuable/relevant content, bounce rate, inbound/outbound links, page views, website usability, and loading speed all have some...
By now you have probably been getting bombarded with information about what’s referred to as GDPR or General Data Protection Regulations. But what does GDPR mean for your small business?
To blog or not to blog, that is the question. The short answer is – to blog, for sure! Did you know that 77% of internet users read blogs? Or, that people read an average of 10 blog posts per...
What is a hard refresh and how do you perform a hard refresh? Here are very simple directions on how to hard refresh your Google Chrome, Firefox, Safari, and Explorer browsers. Table of Contents Why is a Hard Refresh Needed on...
Have you gotten a Chrome security warning for your non HTTP websites? This is part of ongoing efforts by Chrome to increase web security. Here’s what it means for your website and what you need to do. Table of Contents...
This IP error usually happens a hosting server IP changes from one IP to another. This could be the result of a server move, a change in service providers, or a mismatch of zone records. Besides the giant “Sorry” on...
Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.
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