With the increasing demand for user privacy, it has become more difficult to track online users of multiple devices across multiple platforms, sites, and apps. Google Analytics 4 (GA4) is the latest evolution of Google’s analytics platform, assisting marketers with...
Video has become an excellent tool for lead generation and brand awareness. You may have already noticed how often video (particularly streaming video) is being utilized for marketing and advertising more so than ever before.
If you’re about to launch (or relaunch) a new website, then it’s already time to start promoting it. When we say promote, we mean reaching out before, during, and after the launch with specific reasons someone would benefit from when...
Many brands are using Facebook Ads for their product, whether it’s to obtain new leads, or spread brand awareness. There are many reasons to use social media advertising.
Alt-text is everywhere on the Internet, you might not see it, but it’s there, and now it’s on Instagram!
Selling online involves more than just your product. Sell your brand! Yes, your customers want to consume your product, but they also want to support your brand. Sell t-shirts, hoodies, beanies, or glassware. Here’s the kicker though–sell it at cost....
Marketing on multiple social platforms is a great idea, but if the content and audience are all wrong, or if the branding isn’t right marketing on that platform is destined for failure. When we meet and consult with our clients,...
If you have a business, chances are that you have a website as well. And if you are lucky, that website is being developed by Idea Marketing Group – that’s us! The benefits of having a website are manifold –...
Many people think of web design only in visual terms. They picture the images, the videos, the buttons, the colors, the headlines, and the copy that appears on the screen. But web design really encompasses everything that creates the user...
This may be the most commonly asked website design question. How long is this process going to take? Unfortunately, every website isn’t designed to function the same way–nor should it be. To get a perspective of your website’s time frame,...
As social media platforms like Facebook and Instagram continue to squeeze out organic (non-paid) messages from businesses, finding other avenues to directly reach customers has become more and more important. For the businesses with a dedicated customer base who have...
Much like Twitter and Facebook, LinkedIn is copying its competitors’ features by introducing LinkedIn reactions. For users, this means more ways to express themselves when engaging with LinkedIn content. For businesses, it could mean better engagement if they can recognize...
Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.
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