In today’s article, our team of custom web designers discusses the relationship between user experience and your brand’s website. We cover the main aspects of UX design, how the UX design process works and some current examples of great user...
Anyone who has managed an email campaign knows that resending your campaigns to users who did not open the first time is a crucial step to capturing more clicks and generating more engagement. Many users open an email campaign on...
Have you wondered what the best marketing website platform is? Well, there are a lot of options for your website but in our opinion, based on years of experience with website design and development, we think WordPress wins as the...
Table of Contents 1. Add a Visual Element 2. Be Important 3. Engage 4. Utilize Twitter Analytics Whenever you are tweeting, keep these four simple but exceptional tips for posting on Twitter in mind. Enjoy! 1. Add a Visual Element...
When we take on a new marketing client, we usually take over their email campaigning. We set them up with a Mailchimp account and import their existing email list. Since we don’t have a lot of history on the existing...
Hold on to your smartphone… Google has announced it will be making a change in their mobile search algorithm. Unlike updates made in the past, they have announced the exact date they intend to change their mobile organic SERP algorithm –...
Why Social Media Is Like an Online Dating Profile for Your B2B Company. When someone tells you that your business needs some social media marketing, you probably snub your nose and think: that’s just for B2C businesses or for big corporate...
We live in a constantly evolving digital age. One where images play a critical role in content and engagement. I challenge you to remember the last time you went a whole day without being influenced by images that appeared on...
Every day we are bombarded with advertising and marketing messages. Some are loud and in your face, and some are more subtle, perhaps even registering on a subconscious level. We are all influenced by this content, even seasoned marketers who...
Yes, speed matters. Search engines use a multitude of factors to determine how to rank search engine results, and one of those factors is website speed. The speed at which someone can view the content on your site factors into...
Table of Contents Taking on a redesign of your website can be overwhelming What do you want your website to do for you? Start With Website Functionality, Not Design Common Features You Might Want/Consider Benchmark Your Competition Analyze Your Current...
I really like the look of my website, but people have a really hard time finding it. Yup, sounds familiar. Let me guess: Your current site is built (or is being built) by your sister’s friend’s cousin You got burned...
Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.
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