Similar to building a home, a lot of planning goes into the development of a good website
Yes, it can be a bit overwhelming which is why we break down each custom website build into 6 stages. We start every website build with what we call, the Website Advisory Plan. It is a crucial first step in better understanding what a business needs and connecting the build to measurable goals. Next, we continue to map out the plan within our Website Strategy Roadmap. Here is a quick preview of highlights from both stages.
1: Website Advisory Plan
- Bring to Light Meeting with Key Personnel
- Define Goals and KPIs
- Uncover Deeper Pain Points
- Document Performance Scores
- Competitive Research
- Website Recommendations + Solutions
2: Website Strategy Roadmap
- Website Architecture
- Target User Persona(s)
- User Journey Mapping
- Brand Messaging / Voice
- SEO Keyword Strategy
- Define Scope of Work for the Website Build
After the two stages are completed, we will have a detailed Website Strategy Roadmap of what will be needed to build a website that not only meets your current needs, but provides a system to grow and scale helping to land your next big sales opportunities.
As a bonus, you can take the Website Strategy Roadmap to any agency. You are not locked in to having to work with us, though we would prefer you did. 🙂 Once the ‘dating stages’ are done and you can tell we are the one for you, we can proceed to the remaining stages of the process which cover the website’s content, SEO, web design, web development, and launch of the website. Then the website moves into continuous improvement mode which covers enhancements, maintenance, and on-going security.