Digital Marketing Specialist
Related: Marketing Associate, Marketing Support, Digital Marketing, Social Media Management
As a Digital Marketing Specialist for Idea Marketing Group, you will strategize, develop, and execute marketing needs for the agency and its clients. You will be responsible for managing 8-16 clients simultaneously maintaining relationships and growing account performance.
- Applicants that do not include sample work will not be considered
Responsibilities
- Managing content generation (blog + web pages + social content)
- Manage third party advertising systems such as Google Ads, Google My Business, Social Advertising, etc.
- Email campaign management (ie: Mailchimp)
- Search engine optimization and monitoring software (SEM Rush & Spyfu)
- Social media management
- Utilizing Asana daily for task management and special projects
- Assisting with identifying sales prospects through marketing efforts
- Maintaining active certification status (ie: Google, Linkedin, SEM Rush)
- Support other departments when needed
- Assist in upselling enhancements and on-going packages to existing clients
- Continuous professional development for skill advancement (target ~36 hours annually)
- Remain current on industry norms and future trends, applied to projects
- Ensure strong communications with clients, opting for calls over email when appropriate
- Travel 5-10% based on need, customer face to face interaction, and team support
Qualifications
- Bachelor’s degree in related field or equivalent combination of education and experience
- Basic HTML/CSS knowledge
- Comfortable working within WordPress
- Basic knowledge of Asana
- Intermediate to advanced knowledge Google Ads, My Business, Analytics, Linkedin Ads
- Proven aptitude for quick creative thinking with excellent attention to detail
- Excellent written and verbal communication skills
- Knowledgeable with analytics tools and software
- Good listening skills with applied creative thinking
- Excellence in time and task management, attention to detail, and overall organization
- Self-motivated and driven; able to work independently or collaboratively as part of a team
- Ability to efficiently work and thrive in a remote environment with other team members
- Intermediate to advanced knowledge of WordPress, Google Gmail, Documents, Sheets, Calendar and the Internet