Manufacturer Marketing Services to Grow Traffic & Gain More Sales

Since 2009, Idea Marketing Group has helped manufacturers with all things digital. We are experts in manufacturer marketing services and can help execute digital marketing strategies to grow your customer base and improve inbound lead generation.

Today, it is harder than ever for businesses to stand out online. One of the main manufacturer marketing services for improving online awareness and aiding in lead generation is utilizing the power of content marketing through organic SEO and targeted advertising.

The 5 most important factors in digital marketing for manufacturing companies

Manufacturers can leverage marketing to create demand, maintain relevance, develop relationships, aid in reputation, and help drive revenue. Though revenue tends to be the main goal, it should be indirect and will be driven by the quality and optimization of content. The 5 most important factors when creating regular marketing content is:

Be Consistent
Be Relevant
Be Educational
Engage the Audience
Build Trust, Show Results

Which manufacturer marketing services are offered?

Websites will always be the foundation of a successful digital marketing strategy. However, a website alone is not enough to grow a business. We provide a combination of top-performing manufacturer marketing services that are needed to help elevate your business.

Website Development
Search Engine Optimization (SEO)
Content Marketing
Advertising
Email Marketing
Website Retargeting

How do we get digital marketing ROI?

Whether you’re looking for brand awareness or qualified website traffic, our manufacturing marketing agency delivers.

Discovery

We take the time to understand your goals before making a tailored recommendation that combines short-term wins with long-term success.

Research

We know how to target your ideal customers, find the perfect keywords and create a plan that maximizes your budget across all channels.

Optimize

Digital marketing programs have to evolve with your business, your customers, and the channels you choose.

Analyze

It is true, software continues to get smarter and smarter but human analysis remains a critical need for campaign refinement.

Repeat

Ongoing improvements are the only way to be sure your marketing campaigns are successful over time with repeated analysis and optimization.

PPC Ads Management and Custom Web Design for Jeron

An Industry Leader in Nursecall Systems

Jeron Electronic Systems has been designing and manufacturing communication systems for both healthcare and commercial building applications for over 50 years. Jeron is a family-run business that now provides nursecall communication systems worldwide.

Objective
Solution
Custom Web Design
Google Ads
LinkedIn Ads

Objective

A Manufacturing Marketing Strategy needing improved Ad Management

Jeron has worked with Idea for multiple projects, ranging from PPC ad management across various platforms to a recent manufacturing web design project.

Prior to working with our leading PPC ads agency, Jeron was not seeing the results they wanted for their ad campaigns. The nurse call manufacturer relied on these ads to generate inbound leads and keep the top of their sales funnel full of new prospects. Without effective PPC ad management, their campaigns were not delivering enough leads. The company needed a drastic change in its manufacturing marketing strategy. They needed campaigns that would reach their target audience, and drive awareness and conversions.

Outdated Manufacturing Web Design Wasn’t Supporting the Sales Funnel

In addition to a few leads making it to the website from their advertising campaigns, the website was also not optimized to capture those leads! Manufacturing web design is a critical factor in the number of leads (or conversions) that your business receives.

Outdated or broken website functionality would cause Jeron’s users to bounce before taking the desired action. Poor load speeds were also playing a role in their bounce rates. As a result, their lead forms were not seeing much traffic.

Other factors affecting the website included poor navigation, UI/UX design, and needed to meet SEO for manufacturers’ best practices. To address the array of issues facing the client, a brand new industrial web design would be needed that included an integrated web strategy.

Solution

Integrated Web Strategy to Drive More Leads

To address the issue of diminishing leads and reduced website traffic our team proposed a custom web design solution. The new website would improve the ease of website management, fix website navigation issues, increase lead submissions, and improve their overall SEO.

We would also handle the PPC ad management for LinkedIn and Google Ads. The campaigns would be created and managed by our PPC ad experts with ongoing optimization to improve results through our combined integrated web strategy.

Custom Web Design

A New Manufacturing Web Design For a Nurse Call Manufacturer

First, we provided a new manufacturing web design proposal that would address the numerous issues affecting the Jeron website. Our team worked to remove outdated code and functionality that was affecting the website’s performance. These edits improved the page load speeds for the website. It also allowed Jeron to have better management of their website, which means future edits and additions would be a simple task.

We also worked to update the UI/UX of the website, making the user journey more simple and direct. We organized the website in a manner that was cohesive and logical, allowing users to easily find the information they needed. Updated images and colors throughout the style built a better sense of branding.

The use of CTAs in strategic locations would capture user attention and drive more conversions than the previous website. Our team also worked to simplify the lead forms to provide as little friction as possible. With an updated website backend, the Jeron team would be able to quickly locate and download the new leads that came in. Simplifying the form submission process is a key factor in manufacturing marketing strategy.

During the web design process, our team of manufacturing marketing experts also worked to improve the SEO of the Jeron website.

We worked to improve the technical SEO and non-technical SEO across the website pages. These changes would help improve the keyword focus of each website page, which would improve ranking over time.

Improved SEO implementation would help the Jeron website reach a larger target audience and capture more of this valuable search traffic.

Our team of Chicago manufacturing web design experts delivered a brand new Jeron website that addressed the old issues and would serve as a sales asset for many years.

Google Ads

Leveraging Expert Google PPC Ad Management for Lead Generation and Brand Awareness

Along with the new manufacturing web design project, our PPC ad management team would also launch campaigns on two platforms to drive traffic to the new website. Based on the company’s target audience and budget we recommend our client use Google Ads and LinkedIn ads as part of their new manufacturing marketing strategy.

First, our PPC ad management team worked on setting up a Google Ads search campaign that would capture valuable search traffic. Jeron had run Google Ads in the past but wasn’t seeing the right results, Clicks, and CTR rates were too low.

Our team took a deep dive into the account and addressed the factors that were preventing the campaign from reaching its maximum performance. We refined keywords, and created brand-new ads and ad copy, along with a custom build landing page to capture leads.

This optimization improved the ad quality score and ensured that the ads were reaching the right audience. Within months under our PPC ad management, the campaign CTR was reaching the range of 3-5% and driving more clicks than previous campaigns.

LinkedIn Ads

Leveraging Linkedin PPC Ads as Part of the Manufacturing Marketing Strategy

While our PPC ad management experts worked on optimizing the Google Ads campaign, we also worked to set up a Linkedin campaign. Our team worked to create various ad creatives and determine ad copy that would drive action by analyzing past campaign data.

Our team took advantage of the improved targeting attributes on Linkedin to target the ideal audience for Jeron. This meant each penny of the campaign was better spent since it was reaching the ideal target audience.

During the first few months of the Linkeidn ads campaign our PPC ad management team performed A/B testing to find the highest-performing ads in the campaign. We removed low-performing variation so the budget would be allocated to the ads that were driving the most engagement. Ongoing refinement is a key factor in the success of PPC ad campaigns.

With our PPC ads strategy, we were able to run a Linkedin campaign that delivered results, and our client choose to renew the contract and maintain the campaign for the future.

Custom Web Design for Brickform Website 01

Custom Web Design for Brickform Website 02

Custom Web Design for Brickform Website 03

Custom Web Design for Brickform Website 04

Manufacturing Web Design and Strategy

A Concrete Industry Innovator

Brickform is an innovative company that has become a leader in the concrete industry. The brand has long been at the forefront of the decorative concrete industry because they consistently provide top quality, great service, and stellar innovations.

Objective
Solution
Custom Web Design
SEO
Website Support

Objective

Build Brand Presence & Amplifying SEO Opportunities Through Custom Web Design

Brickfrom sought Idea Marketing Group to help them reach their goal of building trust by improving training and product knowledge for contractors, distributors, architects, and homeowners. They wanted to retain their leading position in the concrete industry.

Our custom web design team met with Brickfrom to discuss their goals and aspirations for their custom web design. It’s important to Idea that we thoroughly discuss our client’s needs. In doing this we ensure our team understands the scope of the client’s issues and what would be key to the project’s success.

We gained a better understanding of Brickform’s custom web design needs through our insightful meetings. Not only does gaining a greater understanding of our client’s problems and future plans help offer solutions, but the integrated web strategy solutions become more meaningful and specific. Understanding their long-term business goals allows our team to construct projects that will function as the base foundation for future projects and expansions.

The Brickfrom team explained to us they desired a custom manufacturing website that would embody their brand while providing important tools and information to their typical prospects. Previously, their products were located on a shared website and they wanted a stand-alone website to represent them. The new custom website would improve its user experience, build its brand presence, and leverage its organic SEO to improve its rankings. Doing this would build trust between Brickfrom and its contractors and distributors.

As with all Idea Marketing Group clients, we developed a comprehensive strategy based on deep client research, competitor insights, and industry analysis. We knew that our expert team could deliver the results Brickform desperately needed. Our team laid out our project plan to address their online brand presence, SEO opportunities, and user experience.

Solution

A Custom WordPress Website to Solve Brickform’s Problems

A new custom web design would help attract more contractors to the site to help educate and train. In addition, the custom WordPress website would maintain the loyalty of distributors by giving them a sales tool for product resources, and lastly will provide homeowners and architects with a resource for renovation ideas.

Our team pitched the new website and explained how it would solve each of the issues facing Brickform, while also decreasing page load speeds and improving their ease of website management. Overall this project would deliver a website that worked as an asset for the Brickform brand.

Custom Web Design

Custom Web Design Increases Brand Presence, Leverages SEO Opportunities, and Optimizes User Experience

We began with analyzing Brickfrom’s current customer journey and evaluating its user experience performance. Our custom web design team analyzed the site and cleaned up the website functions to improve site responsiveness with a focus on mobile views. We ensured the Brickform website would rank high in the areas of search engine evaluation to improve overall ranking and give them an edge over competitors. As leaders in the manufacturing web design industry, we knew the importance of leveraging their search engine opportunities to increase their market share, organic search, and relations and sales.

As part of the new custom web design our team needed to implement unique features to meet our client’s goals. Our dev team organized and updated the technical documents to improve the ease of access for their customers. Now, customers can quickly find the information they are searching for with ease. Overall the new custom WordPress website offers the functionality Brickform needs to improve its user experience.

Idea optimized Brickfroms distributor locations page by building a distributor locator map to help clients find Brickform products in their area. The distributor location solution helps maintains the existing loyalty of distributors by giving them a sales tool for product resources. This optimized solution solves Brickfrom’s existing website issue of needing clean and clear navigational points throughout their customer journey. Now website users will experience quick access to technical information, increasing the trust between Brickfrom and its prospective customers.

On the website itself, we began including relevant content on training and product knowledge by creating a solid resource library with lead generation tools. This content library allowed our client to educate their audience and showcase their unique products and quality. Now website users can learn cutting-edge decorative concrete techniques from technical experts, former contractors, and professional trainers with decades of experience. This new content not only provides on-site engagement but can be pushed or featured on additional sites that drive both SEO and additional web traffic.

Idea Marketing Group also recommended that Brickfrom showcase how-to videos to help educate their users. Implementing the training videos helps educate mostly homeowners but also provides insights to architects and contractors. In addition, contractors can now use the site as a quick educational resource while on the job or training new employees. Videos are vital for training, without them Brickfrom had a lack of specific resources which was deterring the user.

SEO

A Concrete Manufacturing SEO Strategy

As part of the new custom WordPress website, our team leveraged improved SEO as part of an integrated web strategy. SEO can be broadly divided into two categories: technical and non-technical.

Technical SEO refers to the process of optimizing a website’s backend infrastructure to improve its search engine visibility. This is a vital part of website optimization because it helps search engines crawl and index a website’s pages more effectively. In other words, technical SEO ensures that search engines can easily access and understand a website’s content, which can help boost its search engine rankings.

By using expert technical SEO on the Brickform website we are able to improve its search engine rankings, which can increase the chances of potential customers finding the website. Higher search engine rankings can lead to more organic traffic, which can lead to higher conversions and revenue. We understand that technical SEO is incredibly important for new web designs as it can ensure that the website is built on a solid foundation that will result in higher search engine rankings and attract organic traffic.

SEO is not just limited to technical optimization, it is equally as important to optimize website copy and content for search engines. SEO copywriting involves creating website content that is optimized for specific keywords and phrases that people search for on search engines. The goal of SEO copywriting is to create content that not only appeals to readers but also ranks well on search engines.

By including relevant keywords and phrases in the Brickform website copy and content we help improve each website page’s search engine rankings, making it more visible to their target audience. Our comprehensive SEO strategy includes both technical optimization and SEO copywriting that help clients like Brickform achieve their website and marketing goals and reach a larger target audience.

Website Support

Continued Website Support After Custom Manufacturing Web Design

Our team of experts was able to create a custom manufacturing web design for Brickfrom that boosted their brand presence, user experience, and amplified the SEO opportunities they wanted. The new site was better organized and created a direct user journey that was simple to navigate. Site visitors could now easily find the technical information they were interested in and through the implementation of effective CTAs and multiple click points for vital pages, which drove a better user journey for concrete systems.

With the new custom web design, more distributors, contractors, and homeowners would discover the Brickform site, spend longer engaging with the content, and a higher rate would convert to leads. Today Brickfrom site users spend an average engagement time of two and a half minutes. Brickfrom continues to rely on the Idea Marketing group for website support in add-ons and updates for their custom WordPress website.

When the project was completed our work didn’t stop there. We take the time to train our clients on obtaining the most value from their new site by educating them on how to use it to its full potential. If Brickfrom needs additional website support or maintenance the experts on our team are always available. All of Idea’s clients have direct access to our exceptional customer support manager Haley Langer. When Haley is not addressing our client’s needs she works diligently to review the site, offer suggestions and create add-ons and updates to help Brickfrom stay the leader in the decorative concrete industry.

NAI Group Manufacturing Web Design

A Global Interconnect Solutions Manufacturer

NAI Group is an international manufacturer of custom wiring harnesses and assemblies for the medical technology, industrial technology, and telecom industries. NAI produces more than 2.5 million assemblies annually and employs over 3,200 personnel with locations around the globe.

Objective
Solution
SEO
Website Support

Objective

Decreasing Lead Form Submissions and Low Search Results Ranking

As with many manufacturing companies, inbound leads are incredibly important. Low lead form submissions can severely hurt business performance. Unfortunately, the team at NAI Group was experiencing fewer and fewer lead submissions each quarter. They also noticed stagnating website traffic and low search results ranking for a number of their keywords or phrases. NAI Group knew they needed the manufacturer marketing services of an industry expert.

The NAI team was looking for a top manufacturing web design and digital marketing agency to invigorate its marketing strategy and website presence. When Idea began reviewing the NAI website it was driving virtually no online leads. NAI needed new forms and website content that would leverage their product quality, experience, and capabilities to generate higher lead conversion.

The Importance of SEO and Content Marketing in a Marketing Plan for Manufacturing

We also discussed the importance of SEO and content marketing strategies for manufacturing brands. SEO content can help your brand start ranking higher on the search engine results for your most valuable keywords. The lack of SEO optimization and monthly SEO content meant that NAI Group was missing out on a valuable opportunity to drive traffic to its website.

Our team of digital marketing strategy experts would need to develop a comprehensive marketing plan for the manufacturing leader, NAI Group.

Solution

Creating Better Website Pages and Improving Form Layouts to Increase Leads

First, our team needed to make sure that each of the website’s pages was relevant and provided valuable content to NAI’s target audience. We evaluated each page’s performance to better understand the user behavior and what drove action.

Our team edited and updated the forms to reduce friction, which would increase the number of form submissions. After major form updates, the website saw 507 new form submissions over a two-year period (between 2018 and 2019).

We would use an integrated web strategy to increase form submissions and improve SEO rankings.

SEO

Providing SEO Strategy As Part of the Marketing Plan for Manufacturing Leader

We began with analyzing their current manufacturing marketing strategy and evaluating individual page SEO performance. Our top marketing professionals researched the keywords to maximize SEO in their industry and improve search engine results ranking. Using these terms we inserted them across the website content and other key focus areas that search engines evaluate, like Headings and metatags.

Our next step for their manufacturing marketing strategy was to create original, engaging SEO content. Targeting specific industry trends and product highlights our team created original monthly SEO content that drew thousands of users to the NAI website. After implementing our SEO strategy the website earned first-page Google ranking authority for 26 keywords where none previously achieved that level.

Aside from attracting additional traffic, blog content allowed our client to educate their audience and showcase their unique products, capabilities, and quality. This new content can also be pushed or featured on additional platforms to engage with even more users and increase website referrals.

By covering these key areas of SEO we were able to build a better marketing plan for the manufacturing leader, NAI Group.

Driving Engagement with a Manufacturing SEO Strategy

Implementing the manufacturing SEO strategy NAI began to see a marked improvement in engagement and audience reach. In the following year, their top-performing blog drove 53,451 users to the website. The NAI website also saw the following increases (171%); new users (152%); website sessions (95%); and website pages viewed (42%) following our updates.

NAI Group was ecstatic with the results of the manufacturing SEO strategy we’d implemented and requested that we also include the additional website development project to generate maximum impact.

Website Support

Ongoing Website Improvements with Manufacturing Website Support

Our web development team analyzed the site and cleaned up the website process and functions to improve page speed and operations. The removal of outdated or simplification of overly complicated processes improves the website speeds, which improves ranking and user experience. We ensured the NAI Group website would rank high in the areas of search engine evaluation to improve overall ranking and give them an edge over competitors.

While working on our client’s website our team worked to simplify the process of making changes or edits to the website which put our client more firmly in control of their site.

When NAI Group needs additional website maintenance support or troubleshooting they always have direct access to our top customer support manager Haley Langer. If you don’t believe us just read her Google Reviews. Haley is happy to answer any questions or concerns that arise with website support. When she’s not addressing our client’s needs she works diligently to review the site, offer suggestions and create training resources to help our clients.

Certified for SEO + Advertising

Idea Marketing Group featured in Manufacturing Outlook Magazine

Featured in Manufacturing Outlook Magazine as a Top 10 Industrial Marketing Services Provider

The Manufacturing Outlook Magazine is a business and technology magazine offering news, views, and insights for senior-level manufacturing industry experts, acquirers, and decision-makers.

“We’re excited to be recognized as a leading marketing agency by a top publication within the manufacturing industry. Our team has helped grow numerous manufacturing brands and businesses.”
– Darren Fox, President

See the Feature Article

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We’re The Website Marketing Experts Your Manufacturing Business Needs

Our expert marketing team holds multiple certifications, and is constantly learning to make sure your brand has every competitive edge. That dedication leads to greater brand awareness, additional lead generation, and ultimately, more revenue for your business.

Manufacturer Marketing Services

SEO for Manufacturers

Monthly SEO marketing plans focused on SEO and content marketing including content generation, website speed improvements, and on-going search engine optimization.

Google Ads

Get your buyers’ attention when they’re searching for your products or services. The fastest way to rank on Google’s first page and capture potential customers. We offer Google Ads Management.

Social Media Ads

Whether it’s LinkedIn, Facebook, Instagram, or YouTube, social media advertising helps move viewers from awareness to action, whether it be leads or purchases.

Website Retargeting

As much as 85% of the people who visit your website, leave without taking action. Let that be the beginning of their experience, not the end.

Website Lead Tracking

Reveal website visitors using a reverse IP lookup to see names of companies that are visiting your website, but fail to submit any forms.

Email Marketing

Email marketing provides the most direct line of communication for conversion to sales. Plus, it is amazingly cost effective.

SEO Press Releases

Press releases not only help get the word out for a newsworthy topic but they also create valuable backlinks for search engine marketing.

Event Marketing

We can help with digital workflows for your events including booth design needs as well as promotional swag, ensuring cohesive branding.

Landing Pages

The page where your advertising is directing traffic to is critical, we help to create landing pages that boost conversions with UX best practices.

Marketing for Manufacturers

Do you need help getting more leads and standing out in your niche?

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Idea Marketing Group is truly an example of excellence. Great design, fast turnaround, friendly team – Bridgford loves Idea!
‐ Bridgford Foods - Chicago Food Manufacturer

Everyone at Idea Marketing is very receptive and easy to work with. We always felt like our ideas and feedback were valued and welcomed.
‐ US Glove - Sports Gear Manufacturer

My organization worked with Idea Marketing to build a new website that better showcases who we are… We are happy and satisfied customers.
‐ The Grove, Inc. - Chicago Hospitality Group

Idea Marketing has been our company’s website host for many years, and we are very pleased with their services.
‐ The Patio - Chicago Restaurant Group

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Let our team do a deep dive to show you what is working, what is not, and what can be done to get you better results.

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Digital Marketing Agency for Manufacturers

We work hard to be the marketing agency you actually enjoy working with. You can speak directly with any team member and can tell immediately they have your best interest in mind. No bullsh*t or technical jargon. Our agency was founded in Chicago on June 15, 2009 as an industrial B2B marketing agency. Since then, we have grown to include talented team members in various parts of the United States. Our clients are located all over the nation and worldwide.

Haley Langer

Project Manager

Lauren Dillmann

Creative Designer

David Vadala

Creative Director

David Griffin

SEO Specialist

Michael Clark

CTO

Lia Carlin

Senior Director of Client Services

Kevin Thompson

Senior Director of Client Services

Daisy Dee

Client Services Manager

Shreyans Jain

Founder

Natalie Dunlap

COO

Chevis Patterson

Enterprise Architect

Matt Stewart

Creative Director

Chase Gibson

Sales Operations Manager

Syed Naqvi

Project Manager

Travis Cooper

Senior Digital Media Strategist

Marian Ladenburg

Inbound Marketing Strategist

Anderson Clark

Jr. Web Developer

Hannah Linkenauger

Social Media Specialist

Charlie Newman

Quality Assurance Engineer

Carl Widdowson

CCO

Erin Karper

Senior UI/UX Designer

Michael White

CEO

Jessie Pyne

UI/UX Designer

Frequently Asked Questions About Our Manufacturing Marketing Services

What is a manufacturer marketing?

Manufacturing marketing is the process of creating and executing a plan to promote and sell products to customers. The core function of marketing is to generate sales and build brand awareness. Marketing is a crucial part of a manufacturing organization because it connects manufacturers, wholesalers, and distributors, ensuring your product reaches its end-user with consistency.

What are the four types of marketing services?

We recommend focusing on these four types of marketing services:

On-page SEO
Content Generation
Paid Advertising
Email Marketing

How long does it take to be up and running with marketing services?

We plan 1 to 2 months for strategy development in order for us to take a deeper dive into your business as well as set up the campaign. This is where we dive into your brand, get to know your personality, see how you are positioned in the market, and identify KPI’s. We will perform keyword and competitor analysis to structure your marketing campaign for success.

Once the strategy is solidified and the plan of attack is mapped out, the deliverables are up and running by month 2 or 3 depending on the speed of feedback and approvals.

SEO for manufacturers is a long-term tactic and will take several months to build authority and relevance before results can be seen. SEO has a compounding effect and when creating evergreen content, the impact SEO has on a manufacturing business will carry on for many years. See our SEO marketing plans.

How much to spend on marketing?

Setting an annual marketing budget can be a challenge and there are many factors to take into consideration. A quick way to generate a rough figure is to base it on the annual revenue of the company. An average percentage for B2B ranges from 6% to 12% of gross revenue as recommended by eMarketer’s Marketing Spending, assuming the sales margins are in the range of 10% to 12%. If we use these rates, below are quick examples of recommended marketing budgets.

Marketing Budget Recommendations

Gross Revenue $2,500,000 x 0.12 = $300,000/year or $25,000/month
Gross Revenue $5,000,000 x 0.10 = $500,000/year or $41,650/month
Gross Revenue $10,000,000 x 0.08 = $800,000/year or $66,665/month
Gross Revenue $25,000,000 x 0.06 = $1,500,000/year or $125,000/month

These are considered conservative numbers, as companies who are in aggressive growth stages will often spend up to 20% of their revenue on marketing as well as B2C, which is typically higher than B2B. Companies that are just starting out will need to set a higher percentage than those that are more established. Measuring the success of any marketing campaign is critical. Budgets should be spent wisely and spread out to cover various types of advertising.

https://www.youtube.com/watch?v=YYuOC6M97pI

How soon will we see results?

Typically, we recommend giving the campaign a runway of 3 months before expecting to notice tangible results. Since we have decades of experience as an industrial marketing company, we’ve seen paid campaigns (like Google Ads) get results quickly within months 2 or 3, whereas content marketing and search engine marketing is a more long-term strategy taking several months or longer to build desirable results.

However, the content comes with a long lifespan as well, driving leads to your website for years to come. We highly recommend utilizing both organic SEO and paid advertising in your marketing strategy.

What is recommended for marketing budget allocation?

Gartner CMO Spend Survey released an in-depth look at marketing budget allocation for 2021, below are the findings. It is important to be aware that marketing spending is impacted by the general nature of the business, competition, and consumer behavior.

Owned Media	20%	Website, Email, Mobile
Paid Digital	21%	Search Ads, Display Ads
Earned Digital	22%	SEO, Social Media
Offline Ads	10%	Publications, Direct Mail, Directories (Thomasnet)
Affiliates	9%	Partners, Distributors
Events	8%	Trade Shows

Another quick rule of thumb for marketing budget allocation is the 70-20-10 rule.

70% of your budget is allocated toward marketing strategies you know work well
20% of your budget is allocated toward new strategies aimed at helping you grow
10% of your budget is allocated toward experimental strategies

What is the best online manufacturing marketing strategy?

The best online marketing strategy for manufacturing companies depends on various factors, including the target audience, industry, goals, and available resources. However, here are some effective online marketing strategies that can benefit manufacturing brands:

Content Marketing: Creating high-quality content is crucial for engaging with your target audience and establishing your brand as an industry authority. This can include blog posts, articles, case studies, white papers, and videos that provide valuable information, insights, and solutions related to your products or industry.
Search Engine Optimization (SEO): Optimizing your website for search engines helps improve its visibility in search results. Conduct keyword research to understand the terms your target audience is searching for, and optimize your website’s pages, meta tags, headings, and content accordingly. High-quality content and relevant backlinks also play a crucial role in SEO.
Pay-per-Click (PPC) Advertising: PPC advertising allows you to display targeted ads to your audience on search engines and other platforms. Platforms like Google Ads and social media advertising (e.g., Facebook Ads, LinkedIn Ads) can help drive traffic to your website, generate leads, and increase brand visibility.
Social Media Marketing: Utilize social media platforms such as LinkedIn, Twitter, Facebook, and Instagram to connect with your target audience, share valuable content, showcase your products, and engage in industry conversations. Establishing a strong social media presence can help build brand awareness and foster customer relationships.
Email Marketing: Build a targeted email list and develop email marketing campaigns to nurture leads, promote new products or offers, and provide valuable industry insights. Personalize your emails and segment your audience to deliver relevant content to different customer groups.
Influencer Marketing: Collaborate with industry influencers or thought leaders who have a strong online presence and a relevant audience. Partnering with influencers can help increase brand visibility, credibility, and reach within your target market.
Website Optimization: Ensure your website is user-friendly, visually appealing, and optimized for conversions. Use clear calls-to-action (CTAs), intuitive navigation, and mobile responsiveness to provide a seamless user experience. Regularly analyze website data and make data-driven improvements to enhance performance.

Remember, the best online marketing strategy is a holistic approach that combines multiple tactics tailored to your specific business objectives and target audience. Regularly analyze and measure your marketing efforts to understand what works best for your manufacturing brand and adjust your strategy accordingly.

What is a manufacturer marketing?

Manufacturer marketing refers to the strategies, tactics, and activities implemented by manufacturing companies to promote their products and services to their target audience. The goal of manufacturer marketing is to increase brand awareness, generate leads, drive sales, and build strong customer relationships within the manufacturing industry.

Manufacturer marketing encompasses a range of activities that can include both traditional and digital marketing methods. Some common components of manufacturer marketing include:
Product Promotion: Manufacturers need to effectively promote their products to potential customers. This involves highlighting the features, benefits, and unique selling propositions of their products through various marketing channels.
Trade Shows and Exhibitions: Participation in industry-specific trade shows, exhibitions, and conferences provides an opportunity for manufacturers to showcase their products, network with potential clients and partners, and stay updated on industry trends.
Sales Collateral: Developing marketing materials such as brochures, catalogs, product specification sheets, and case studies that provide detailed information about the products and their applications. These materials are used by sales teams to support their efforts in promoting products.
Digital Marketing: Leveraging digital channels to reach a wider audience. This can include website optimization, content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and online lead generation.
Channel Marketing: Collaborating with distributors, resellers, and channel partners to promote and distribute products. This may involve joint marketing campaigns, training programs, incentives, and co-branded marketing materials.
Thought Leadership and Content Creation: Establishing the company as a thought leader within the industry by creating informative and valuable content such as blog posts, white papers, industry reports, webinars, and videos. This helps to build credibility, engage with the target audience, and position the manufacturer as an expert in their field.
Customer Relationship Management (CRM): Implementing CRM systems to manage customer interactions, track sales leads, and enhance customer service and support.

Manufacturer marketing aims to build brand loyalty, increase market share, and ultimately drive revenue growth for the manufacturing company. It requires a deep understanding of the target market, effective communication, and the ability to differentiate products from competitors in a crowded marketplace.

Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.

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