Addressing the structural racism and systemic oppression that has led to inequities and injustices, particularly for people and communities of color.
BPI Chicago reached out to a local Chicago web design company, Idea, to create a nonprofit web design for the WordPress Content Management System. BPI was looking for a new website that would help inform people who are concerned with public interest law.
The new custom web design needed to feature clear, easy navigation that highlighted critical information. Users needed to be encouraged to get involved or take action in the form of donations. The previous website was not driving the kind of results that our clients needed to help initiate serious social reforms.
BPI Chicago also needed a website that was easy to manage and update as needed. On the social justice front, things can change rapidly and the BPI Chicago team needed to be able to adjust their website and promote new information quickly. Their current nonprofit web design did not provide the mobility that BPI Chicago wanted as a forerunner in social equity causes.
Website load speeds across different platforms were also a major priority for BPI. Social justice causes tend to attract a younger demographic, which means that those users would likely be accessing BPI’s information through a mobile device. Therefore, the website needed to be optimized for mobile devices, and load quickly.
Another major pain point for BPI Chicago was its current search engine ranking. If their website was not ranking for their targeted keywords, they were missing out on donations, volunteers, and awareness for their organization. They needed a website that would rank higher in the search results. A lack of SEO strategy was hurting the success of their current non-profit web design.
Idea’s experts in non-profit web design approached this project with an integrated web strategy focus. Our Chicago web design team would address the issues facing BPI by proposing a new website that would support its mission. The new website would address the current issues BPI Chicago was facing and give their team greater control over their content and messaging.
Our team would also help remedy their technical and non-technical SEO so the new custom WordPress website would reach a larger audience through better search result ranking. Combined with the new website these adjustments would drive much higher traffic levels to their website and reach their desired target audience.
This custom WordPress website would reflect the passion of their organization while presenting a professional look by leveraging modern web design themes. In addition to better reflecting their organization, their new website featured an improved UI/UX design that helped visitors find the info relevant to them. The improved organization and navigation of the website build trust with their target audience and generate better conversion rates. Trust is an extremely important factor for non-profit web design.
We built the website with the BPI team in mind, making sure that the website was easy to manage and update as needed without bogging down the website’s functionality. The BPI team could easily manage the new website without fear of breaking or slowing down the website.
The new BPI custom web design also benefits from much faster load speeds, which would also reduce bounce and increase engagement. Each page loads quickly whether the user is on a mobile or desktop device.
Our experts in non-profit web design also ensured that mobile optimization was a priority, meaning users would have the same high-quality website experience across various devices.
While our custom web design team worked on updating the website to perform more efficiently and provide a better user experience; our team of SEO experts got to work making sure that it would rank well in search engine results. SEO improvements are a key element of a successful integrated web strategy.
We spent time completing research and analysis to find the best keyword opportunities for BPI Chicago to rank. Once we’d identified the ideal keyword list we implemented these across the website to help their pages start ranking as part of our comprehensive SEO strategy.
Throughout the new website copy, we’ve included the careful use of numerous SEO phrases that help improve BPI’s search engine rankings. These phrases help draw more traffic to the website and increase BPI’s reach.
We also made sure to improve the technical SEO of BPI’s website. This means including the right keyphrases in various title tags and descriptions, headers, and of course alt tags. Each of these attributes plays a big role in the overall integrated web strategy.
By covering all of these various areas of technical SEO the website’s overall SEO score greatly improved. The new BPI Chicago website has a score of 100 in SEO and Best Practices on Google Page Insights. With a custom web design and a top SEO strategy, BPI’s website had become a true asset to the organization.
After our work on BPI’s custom web design the website was entered in a prestigious web design competition that features thousands of entries from more than 60 countries, the annual Web Excellence Awards. The non-profit web design category featured numerous unique social justice and non-profit websites competing for the top award. A panel of website and activist experts consulted to determine the activism category winner, our very own non-profit web design entry, BPI Chicago.
Our custom web design work for our client won a Web Excellence award and was featured on the competition’s website for one full year. This created valuable backlinks and brought even more attention to the BPI cause.
We’re confident we can help your brand thrive online. Would you like to see more projects?
Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.
© 2024 Idea Marketing Group, a CloudMellow Company – Privacy Policy – Terms & Conditions – Site Map
332 S Michigan Ave Suite 121, Chicago, IL 60604