If you can think of it, they can print on it. Show Your Logo specializes in creating custom promotional products for your business or organization.
The first issue that Show Your Logo was experiencing is a common issue for many websites, the lack of SEO optimization and its negative impact on page ranking. When your site doesn’t appear on the first page of search results you’re potentially missing out on thousands of traffic clicks. Our client wanted a website that was optimized for search engine results and would get their page in front of a larger audience. Show Your Logo needed a comprehensive SEO strategy.
Another issue that Show Your Logo discussed with our team of custom web design experts was the overall experience of their website users. Factors like website navigation were costing them conversions. Overall the Show Your Logo website left a lot of opportunities for improvement that would keep users engaged on the page and ultimately lead to more sales.
Users typically decide whether a website is good or bad within the first few fractions of a second into the interaction. If the first impression is negative users are less likely to use, recommend or trust the site, the opposite also holds true.
Our consistent approach to web design user experience would lead to improvements in the Show Your Logo website through custom web design, manufacturing SEO strategy, and PPC Ads management (Google Ads).
Our goals were to improve:
We began building a custom web design using WooCommerce that would improve site functionality and simplicity of use for our client. Our custom WordPress website developers created completely custom features like an importer tool that converts products from a client-supplied Excel spreadsheet into WooCommerce product types and converts each product to a dynamic page. This intuitive feature creates efficiencies that reduce the time the Show Your Logo team spends on updating inventory offerings. Our in-house web development team also created custom client portal pages for quick reference and reordering.
Our custom web design team also worked on the front end, building a search function that allowed advanced search filters so customers could more easily find the product(s) that interested them. We continued the user features improvement process with an additional quick quote feature that could be used from any of the single product pages. Another feature we included in the new Show Your Logo website was the ability for clients to upload their own artwork.
Next, our expert digital marketing experts used their knowledge of best practices to improve the overall user journey and website experience. Our team utilized engaging photos that easily catch the user’s attention and support the general stylistic concept of building a visual hierarchy. Product images on the website help convey how the finished results would look and help set customer expectations.
We continued to organize the site using images and collapsible navigation tools that reduced the amount of distracting content. This led users where they needed to go more quickly and directed them to paths that would result in action items.
As part of the user navigation, we implemented several clear Call To Action (CTA) buttons throughout the website. These actionable items included “Quick Quote,” and “Shop All Products” buttons that drive users to desired actions. We created internal consistency by using the same colors and style for CTAs throughout the website so users would quickly and easily discern them.
Implementing these CTAs and simplified user journeys greatly improved the overall website experience and functionality. Users could now find desired products and information with ease, keeping them on the site. By highlighting and leading users to desired actions they’d convert to customers more easily. These updates helped strengthen our integrated web strategy for Show Your Logo.
To address page ranking and lack of SEO optimization our web marketing team researched keywords and phrases that would optimize the SYL website. Our SEO experts implemented keywords in meta tags and titles to improve the website page’s search engine rankings.
As our team improved the use of phrases in technical tags and website written copy, our team also implemented an SEO and content marketing strategy. This strategy included creating monthly SEO-focused content to improve search engine rankings for specific keywords and attract more website traffic.
As a result of our website improvements and SEO strategy efforts, the SYL website saw a 36% increase in new website visitors the following year.
In addition to the website SEO improvements, our team was also commissioned to create monthly SEO content for our client to further improve their search engine rankings.
This SEO focused content can be location pages, additional web pages, case studies, or monthly blog content.
The variety in our SEO content options allows us to be more responsive to Show Your Logo’s needs. The monthly content focuses on specific valuable SEO phrases and opportunities that our continuous SEO research uncovers.
Monthly SEO content will improve the rankings for these phrases over time and drives even more traffic to the Show Your Logo website.
We also worked on creating a Google Ads campaign that would also drive traffic to specific pages for SYL. As part of our PPC ad management services, our team reviewed the keywords and bidding strategy to determine the most valuable keywords for Google PPC ads.
We organized the campaigns into specific product groups so that each of the Google PPC ads would target the most relevant keywords and reach targeted audiences. Our team also improved other key factors within the ad setup to optimize the Google Ads quality score.
With ongoing PPC ad management and optimization, we built better campaigns that would drive more traffic to the website through clicks, and also increase conversions. Within the first year, our top campaigns saw drastic improvements in factors such as CTR and Clicks. Overall Google PPC ad clicks increased by 206% in the year following our adjustments.
We’re confident we can help your brand thrive online. Would you like to see more projects?
Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.
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