A Dinner Time Staple Brand

Continue to Develop Suddenly Salad’s Market Position Through Custom Web Design

Suddenly Salad has an impressive heritage. By positioning themselves to families and having done so for many years, Suddenly has been able to develop extremely loyal customers. In a current market climate where brand loyalty is becoming increasingly rare, it is imperative for Suddenly to keep its current foundation while trying to add to it as much as possible.

However, with the previous website Suddenly felt that it wasn’t generating the awareness and brand loyalty that it could. That, combined with user navigation and lack of recipe page promotions was costing them valuable conversion opportunities. Other issues like website page load speed and difficulty of website management were holding the brand back.

Suddenly’s goal was to utilize a CPG website redesign to further expand their brand awareness and loyalty. By educating consumers on the convenience and innovativeness of Suddenly Salad products and recipes, Suddenly Salad can continue to remain competitive and work to gain new website visitors that also have the potential to become loyal, repeat customers.

With their website being an integral part of reaching bigger audiences, another main objective of the new custom web design was to simplify the user journey. Not only does user experience impact your website ranking but it also can hinder interested consumers. As stated before, buyer journeys, needs, and expectations are becoming increasingly difficult. More difficulty means it can be easy to lose a potential sale to another competitor.

Making sure your overall website architecture and functionality are easy to use creates less internal friction in the consumer and a more positive association with your site, therefore allowing the consumer to feel safer in making a conversion. The more positive the perspective of your company and product becomes, the better the chance of creating brand-loyal consumers.

Going hand-in-hand with improved website navigation was the goal of increased usability of the product listing page. The product is what Suddenly has to offer. Focusing on driving as much traffic as possible here only increases the probability of a sale, click, page visit, or form submission. All provide tangible value to Suddenly Salad.

Creating a Custom Web Design to Improve User Experience

With Idea’s team designing a custom filtering system, the recipes could get Suddenly’s product information more directly to customers.

Paired with the search, this allows Suddenly to collect important information on what visitors are looking for. Recipes can be sorted into 4 main categories: Suddenly Product, Protein, Flavor Profile, and Vegetable. The website allows Suddenly to quickly shift with a consumer’s current focus, be prepared for future ones, and easily have a system established for introducing new products in the future.

For Suddenly’s new website redesign, Idea wanted to make sure to focus on optimizing its mobile website framework. With an extremely low mobile score to start, this needed to be remedied in order to compete and remain up-to-date with current consumer website needs. Our website repairs and mobile-focused design integrations fixed the current performance issues to provide a more streamlined user experience.

Creating an Integrated Web Strategy with SEO + Custom Web Design

Our team of digital marketing experts also combine the best SEO practices when redesigning the website as part of our integrated web strategy. This ensures that Suddenly Salad’s website redesign was ready to rank higher. All keywords, meta descriptions, alt tags, titles, headers, and more were thoroughly researched in order to allow Suddenly the best search result position.

Choosing a top digital marketing agency is a big decision for any company. Wasted time and effort not only cost you money but impact the longevity and association of your brand. Making sure to choose the right full-service digital marketing services company that fits your exact needs is the key. With Idea, our range of services and professional, yet personal, touch can make sure that your website is one of our business’s greatest assets!

Managing an Optimized Google Ads Campaign to Drive Website Traffic

To help promote the launch of the CPG custom web design for Suddenly Salad, our client requested that we set up and manage a Google Ads campaign. The main objective for this ad campaign would be to drive as much traffic as possible within their click budget to the new Suddenly website.

Since our main goal was to increase website traffic our team of Google Ads experts chose to create a Google Search Ads campaign. Our team leveraged our knowledge of best practices and various optimization strategies to build an ad campaign that would drive high-value clicks from within the target audience for Suddenly Salad.

Suddenly Salad’s search ad campaign was launched on April 16th, and we began to see positive results almost immediately. In the first 15 days of the ad campaign, we were driving hundreds of users to the new Suddenly website. Typically, we advise that Google Ad campaigns take time to reach maximum optimization. We usually recommended allowing the campaign 3 months before expecting to see the best results. Yet, with our layered targeting strategy and expert ad setup, our campaign was driving results that met our client’s objective in the first couple of weeks.

Suddenly Salads CPG Google Ads Campaign Results

Our campaign resulted in a Click-Through-Rate (CTR) of 9.31% within the first 15 days after launch. Usually, our standard benchmark for campaign performance is a 3% or higher CTR. This campaign performed at 6% over the typical rate in the first few days. The Suddenly campaign was also achieving a desirable Cost Per Click (CPC) of $1.97 which is very low on average. In total, the campaign was also achieving nearly high impressions (people who see the ad).

We also looked into our client’s Google Analytics to get more metrics to measure our ad campaign’s impact on website traffic. For the first 15 days of the campaign, the Suddenly CPG website saw 136% more users (directly from the PPC ads) than the 15-day period before (April 1 – 15th).

Committed To Developing Confident Clients and Well Designed Websites

With Suddenly Salad requiring a totally new look, this custom CPG website redesign was updated from top to bottom by both our experienced development and marketing teams. The new site allows consistency throughout all navigation to enhance the user experience. With the design allowing for efficiency, each page was also optimized for SEO. The SEO Yoast plug-in was installed to allow back-end users to able to easily monitor current pages’ SEO scores and adjust as needed.

Through improved forms, CTAs, and site coding, Idea was able to funnel all website traffic conversion data. Suddenly is able to easily extract this information and collect it to further analyze website trends in real-time.

While navigating your website redesign can seem like a whole new world, our account management program makes sure you get the level of technical support needed. Client satisfaction is always a chief priority, and that doesn’t end once the website is live. Our support manager continued to work with Suddenly Salad’s admin one-on-one to provide personalized tips, tricks, and important information for the future.

At Idea, we’ve become experts for a reason. We’re passionate about delivering the best because we know what it takes to reach that standard in CPG web design. With marketing, development, and support teams in-house, Idea was able to successfully design a website around Suddenly’s company goals.

Brand Manager Tools Include User Behavior Website Analysis Reports

It’s no secret that the CPG market is incredibly saturated. With numerous, well-known brands on the shelf to distract consumers, it is harder than ever to stand out and get consumers to remain devoted to your brand. This gives CPG brand managers an incredibly difficult job. But instead of getting distracted by big logos and more shelf space, we find that golden nuggets of information are often overlooked in the fine details.

Data is everywhere. With so much information readily available, it can feel overwhelming trying to justify the time it takes to sift through it all. And as a brand manager or a marketing executive, you don’t have the time to do the deep dive yourself. So, let Idea do it for you with our in-depth brand management consulting.

User behavior analysis is becoming more and more imperative to the success of businesses, large and small. But each piece of data tells a story, just like your branding does. With Idea’s monthly reporting, Suddenly Salad is receiving consistent data that is customized to their unique CPG business goals. Part of their monthly reporting entails receiving heat mapping, showing where users are clicking the most. This gives insight into which are your most visited pages, what areas are people clicking, and what buttons are being effective. Constant review and critique of both your site design and SEO copy allows you into the mindset of a consumer and adjust your website to more accurately target them.

Our easy-to-understand analysis reports take a deep dive into the most important website metrics and identify opportunities and threats that brand managers need to know about.