Healthcare Website Design for Better User Engagement and ADA Compliance

As healthcare web design experts, we understand how a well-designed and optimized website is essential for healthcare organizations to engage audiences, improve user experience, and achieve healthcare service goals.

At Idea Marketing Group, we provide intuitive web design services for nonprofit healthcare organizations that keep stakeholders satisfied and contribute to legal protection for ADA compliance. For over a decade, we have worked with medical boards and universities that provide research and educational programs. We’ve learned about their pain points, desires, and needs and use that knowledge to help us navigate common web design challenges in the industry.

Why is custom web design the best choice?

Brands should look at their websites as the foundation for all online marketing campaigns. It is where all your marketing channels feed into. With a properly built website, you will reduce the spending needed on other channels, which will result in long-term savings and improved opportunities to generate more revenue through investment in custom website development. The 5 most important reasons to consider custom web design are:

Built for your needs and operations
Easy and fast to update
Long-term marketing savings
Better conversion rates and opportunities
Faster loading speeds for engagement

What is included in the web development process?

We cover every detail of web design and will guide you through the entire process. Our goal is to minimize your time needed and we’ll be the one to drive the project milestones and take on all of the heavy lifting. We invest the time to learn your story, your challenges, and your goals through team meetings and regular check-ins to talk through questions and maintain vision alignment. These are the main phases of each website development project:

Website Roadmap – a long-term plan for the build today and for the future
SEO Strategy – what to focus on and where
Content – we’ll help write and edit
UI/UX – responsive, mobile-friendly designed layouts
Website Development – custom on WordPress including APIs & Databases

How do we measure ROI on Healthcare web design projects?

We know that well-built websites are an investment for healthcare organizations. An investment that can make or break a company’s market budget and impact the overall revenue. This is why we don’t cut any corners and look at every detail. It is critical to establish KPIs at the very beginning of your project that will act as a guiding point for the build and ensure that both the immediate goals as well as the long-term goals are part of the process.

Our experience makes us one of the best healthcare web design boutique agencies in the country, and we take pride in supporting the work of healthcare organizations looking to create a new website, redesign an existing one, or in need of marketing services that will help them grow their engagement and reach their mission goals.

Leads

What is the monthly average of inbound leads? Which page did they originate from? Can geographic patterns be identified? Are there common pain points that can be leveraged for website content?

Search Rankings

Is the website built in a way to maximize your search engine marketing efforts? Do you have SEO-focused landing pages?

Page Load Speed

How long does it take for a page to load? Do you know what your averages are? What elements are slowing down the website?

Device Use

What percentage of visitors are using mobile devices? Is the website built to engage your users on the devices they use most?

Engagement

What is the average time spent on pages? What are the average page views per visit?

PPC Ads Management and Custom Web Design for Jeron

An Industry Leader in Nursecall Systems

Jeron Electronic Systems has been designing and manufacturing communication systems for both healthcare and commercial building applications for over 50 years. Jeron is a family-run business that now provides nursecall communication systems worldwide.

Objective
Solution
Custom Web Design
Google Ads
LinkedIn Ads

Objective

A Manufacturing Marketing Strategy needing improved Ad Management

Jeron has worked with Idea for multiple projects, ranging from PPC ad management across various platforms to a recent manufacturing web design project.

Prior to working with our leading PPC ads agency, Jeron was not seeing the results they wanted for their ad campaigns. The nurse call manufacturer relied on these ads to generate inbound leads and keep the top of their sales funnel full of new prospects. Without effective PPC ad management, their campaigns were not delivering enough leads. The company needed a drastic change in its manufacturing marketing strategy. They needed campaigns that would reach their target audience, and drive awareness and conversions.

Outdated Manufacturing Web Design Wasn’t Supporting the Sales Funnel

In addition to a few leads making it to the website from their advertising campaigns, the website was also not optimized to capture those leads! Manufacturing web design is a critical factor in the number of leads (or conversions) that your business receives.

Outdated or broken website functionality would cause Jeron’s users to bounce before taking the desired action. Poor load speeds were also playing a role in their bounce rates. As a result, their lead forms were not seeing much traffic.

Other factors affecting the website included poor navigation, UI/UX design, and needed to meet SEO for manufacturers’ best practices. To address the array of issues facing the client, a brand new industrial web design would be needed that included an integrated web strategy.

Solution

Integrated Web Strategy to Drive More Leads

To address the issue of diminishing leads and reduced website traffic our team proposed a custom web design solution. The new website would improve the ease of website management, fix website navigation issues, increase lead submissions, and improve their overall SEO.

We would also handle the PPC ad management for LinkedIn and Google Ads. The campaigns would be created and managed by our PPC ad experts with ongoing optimization to improve results through our combined integrated web strategy.

Custom Web Design

A New Manufacturing Web Design For a Nurse Call Manufacturer

First, we provided a new manufacturing web design proposal that would address the numerous issues affecting the Jeron website. Our team worked to remove outdated code and functionality that was affecting the website’s performance. These edits improved the page load speeds for the website. It also allowed Jeron to have better management of their website, which means future edits and additions would be a simple task.

We also worked to update the UI/UX of the website, making the user journey more simple and direct. We organized the website in a manner that was cohesive and logical, allowing users to easily find the information they needed. Updated images and colors throughout the style built a better sense of branding.

The use of CTAs in strategic locations would capture user attention and drive more conversions than the previous website. Our team also worked to simplify the lead forms to provide as little friction as possible. With an updated website backend, the Jeron team would be able to quickly locate and download the new leads that came in. Simplifying the form submission process is a key factor in manufacturing marketing strategy.

During the web design process, our team of manufacturing marketing experts also worked to improve the SEO of the Jeron website.

We worked to improve the technical SEO and non-technical SEO across the website pages. These changes would help improve the keyword focus of each website page, which would improve ranking over time.

Improved SEO implementation would help the Jeron website reach a larger target audience and capture more of this valuable search traffic.

Our team of Chicago manufacturing web design experts delivered a brand new Jeron website that addressed the old issues and would serve as a sales asset for many years.

Google Ads

Leveraging Expert Google PPC Ad Management for Lead Generation and Brand Awareness

Along with the new manufacturing web design project, our PPC ad management team would also launch campaigns on two platforms to drive traffic to the new website. Based on the company’s target audience and budget we recommend our client use Google Ads and LinkedIn ads as part of their new manufacturing marketing strategy.

First, our PPC ad management team worked on setting up a Google Ads search campaign that would capture valuable search traffic. Jeron had run Google Ads in the past but wasn’t seeing the right results, Clicks, and CTR rates were too low.

Our team took a deep dive into the account and addressed the factors that were preventing the campaign from reaching its maximum performance. We refined keywords, and created brand-new ads and ad copy, along with a custom build landing page to capture leads.

This optimization improved the ad quality score and ensured that the ads were reaching the right audience. Within months under our PPC ad management, the campaign CTR was reaching the range of 3-5% and driving more clicks than previous campaigns.

LinkedIn Ads

Leveraging Linkedin PPC Ads as Part of the Manufacturing Marketing Strategy

While our PPC ad management experts worked on optimizing the Google Ads campaign, we also worked to set up a Linkedin campaign. Our team worked to create various ad creatives and determine ad copy that would drive action by analyzing past campaign data.

Our team took advantage of the improved targeting attributes on Linkedin to target the ideal audience for Jeron. This meant each penny of the campaign was better spent since it was reaching the ideal target audience.

During the first few months of the Linkeidn ads campaign our PPC ad management team performed A/B testing to find the highest-performing ads in the campaign. We removed low-performing variation so the budget would be allocated to the ads that were driving the most engagement. Ongoing refinement is a key factor in the success of PPC ad campaigns.

With our PPC ads strategy, we were able to run a Linkedin campaign that delivered results, and our client choose to renew the contract and maintain the campaign for the future.

Custom Web Design for Gilero

A Leading Medtech Manufacturer

Gilero was founded in 2002 by three engineers who it is named after. It’s a combination of the last syllables of the founder’s last names – koroGI, mosLER, and dimeO. Gilero is now a one-stop shop for the design, development, and contract manufacturing of everything from consumable medical devices to complex electromechanical drug delivery systems.

Objective
Solution
Custom Web Design
SEO
Website Support

Objective

Healthcare Manufacturing Web Design To Utilize UI/UX and SEO Best Practices

At the beginning of every new project, our team of top web developers and experienced marketers sit down with our clients to discuss the full scope of the project at hand. This includes the goals, pain points, and project objectives, but also allows us to fully understand our client and their business.

With a better understanding of our client’s business and long-term strategy, we can offer solutions that are more meaningful and that will integrate into future plans and projects by the client. Our team builds a strong foundation for the client’s future business strategies.

We started by analyzing Gilero’s website’s current issues and the correlation to its business performance. Our client reported that their current site did not accurately represent their manufacturing capabilities and the Medtech innovative products they provided to their clients. For the redesign, they were looking for a site that looked and felt more modern and would provide them with more qualified organic leads.

Essentially, the goal of this redesign was to create a manufacturing website that represented Gilero as the industry leader they are. Their new site needed to showcase all the available capabilities they offered, improve their user’s journey, and optimize their content for SEO best practices. With the vast amount of information and site content, it would be all too easy to overload customers with irrelevant or unnecessary information. It was essential to Gilero that users could access examples of their work, and express what sets them apart from their competitors.

Solution

A Custom Website to Address UI/UX Issues and Highlight Specialties

Your website is your customer’s first experience with your business, it’s a great place to answer their questions, showcase call to action, and guide them to a conversion. Gilero’s UI & UX did not reflect them as the trusted Medtech partner they are.

To optimize their website the UI/UX would need a complete overhaul to meet best practices and improve the overall user experience. The changes would need to address the user journey issues, an overly complicated user journey was preventing conversions and increasing bounce. Our new custom WordPress website would need a clean, clear user flow.

Custom elements that were not present on the new website would also need to be built by our expert Chicago web design team. These unique elements would help our client achieve the goal of standing out from its competitors.

Custom Web Design

Custom Manufacturing Web Design Tailored Toward Business Goals

Our manufacturing web design experts began analyzing Gilero’s current website to determine what users were experiencing. From this Idea defined a process and developed a workflow through wireframes. After this, we built a structure and designed a layout for a functional prototype. Idea then conducted A/B & application testing to determine which layout was the most optimized for their customers. This optimized wireframe is what you see today in manufacturing web design.

We revamped Gilero’s customer journey to make it as direct and simple as possible. With the new site organization users are always within a few clicks of finding the information relevant to their search. Through this improvement in organization, we prevent the cognitive load from being too high on Gilero’s users. This in turn reduces the bounce, or exit rate, of site visitors which ultimately improves the website page ranking evaluation by search engines.

Idea is able to perform these UX & UI changes by continually leveraging key website marketing tools. We monitor our changes with heat mapping software to verify that our efforts are producing the intended results, and improving the user flow and experience.

One of the other main points the Gilero team discussed was the desire to stand out from their various competitors by creating a website with unique elements that helped establish themselves as an industry leader.

One of the key special features of this custom manufacturing web design was the interactive body graph, which is a unique design for Gilero. The DaVinci style man featured interactive elements that users could click on to learn more about Gilero’s capabilities and services. The interactive feature was unique to Gilero and would drive user engagement. This feature helps accomplish the goal of distinguishing them from their current competition.

SEO

Leveraging SEO to Improve the Custom WordPress Website

We then began with analyzing Gilero’s current marketing strategies and evaluating its page performance. Our top marketing professionals researched the keywords to maximize SEO in their manufacturing industry and improve search engine results ranking. We inserted these researched terms across the website content and other key focus areas that search engines evaluate, like Headings and Metatags.

When Gilero came to Idea they wanted a custom manufacturing website that showcased their confidence in providing prospective customers with the innovative manufacturing capabilities they have to offer. Part of Idea’s SEO optimization strategy is creating interactive touch points and effective CTAs. The use of these CTA’s and contact forms encourages users to explore content Gilero wanted to highlight and drive user lead conversion. This help creates more qualified leads and takes the load off of the Gilero Sales team. The optimized content on Gilero’s custom manufacturing website build shortens Gileros’ sales cycle by providing more information in a streamlined and organized way.

The Gilero team sought a custom WordPress website with a backend that was simplified so any edits to their site could be made faster and easier. Our backend development team worked to simplify the site’s backend control. With an updated backend Gilero would be able to manage its custom manufacturing website and make adjustments as needed.

Website Support

Providing Manufacturing Website Support

Our team of experts was able to create a website that functioned as the optimized custom manufacturing website Gilero wanted. With a cutting-edge modern feel that reflected the quality and innovation of their manufacturing capabilities. Now Gilero’s custom manufacturing website showcases the expertise, process, and capabilities they have.

The new site created an optimal direct user journey that was simple to navigate. Site visitors could now easily find the information they were interested in such as the special featured interactive body graph, Gileros capabilities, and their experience. Traffic would also receive a boost as the new site was built to be SEO optimized. With the new website design, more potential leads would be generated due to the expansion and efficiency of the Gilero website.

As part of this custom manufacturing web design project, we worked with the Gilero team to educate them on using the website now that the pages are optimized for easy updates and edits. With the self-service functionality, Gilero will be more firmly in control of its website and when they need assistance or experience issues it now has a team of experts it can rely on for ongoing manufacturing website support and maintenance.

Idea Marketing Group has been designing custom manufacturing websites for over a decade. Some of the websites we’ve gotten our hands on reach millions of users every month. Our proven process for custom manufacturing websites looks into every detail of a build while also keeping in mind how the site will continue to evolve. Our custom web design is always created specifically for your business and is built to rank higher and generate more leads. Our web designers, developers, and content writers turn websites into strategic, customer experiences.

Certified for SEO + Advertising

Free Website Redesign Checklist

Are you preparing for an upcoming website redesign? Maybe this is not your first rodeo or this will be your first website project. No matter your experience level, this checklist will help you prepare for your new website.

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Our healthcare website design and marketing services

Marketing your healthcare organization is a holistic process that involves emphasizing methodology for audience attraction, engagement, and conversion. With our healthcare marketing services, you can be assured that your website will be fully optimized for performance and service lead generation.

Healthcare forms & data

For your healthcare website to serve your users, it has to provide them with access to a rich database of information, whether they visit only once or on a regular basis. We ensure that data is up-to-date and readily available 24/7.

Website ADA compliance

We can help protect your website from web accessibility lawsuits. We will ensure your website is compliant with WCAG 2.1, ADA, and Section 508. Adding protection from lawsuits could help you save tens of thousands of dollars.

Retain control of your site updates

We build it. You own it. Our goal is to build you a website you can access and control anytime you want. For companies with staff in place, we also provide WordPress training, so you are empowered to make updates on your terms.

Track important KPIs

We build Google Analytics and other tracking tools into the back end of every website we design. This allows us, and each of our clients, to better understand what content is working, what’s not, and why. That way, we can make informed decisions, based on objective data.

Our job is to make your job easier

The Idea Marketing Group team is comprised of senior-level designers, developers, and marketers, each committed to helping clients succeed. Our project management process is designed to prioritize ongoing communication and transparency.

Searchable resource libraries

Many healthcare organizations develop and manage a large library of important resources. We can make that information sortable, discoverable, and searchable on your website. Using an intuitive search function, your website can guide visitors to the content they need, making it more likely that they’ll return.

Healthcare web design

If you’re looking to achieve better objectives and ADA compliance, our experienced healthcare web designers can help!

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They took complicated content and created an attractive solution that looks professional and functions very well for our audiences.
‐ American Board of Psychiatry & Neurology - Chicago Healthcare Organization

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Meet Our Web Agency

We work hard to be the web agency you actually enjoy working with. You can speak directly with any team member and can tell immediately they have your best interest in mind. No bullsh*t or technical jargon. Our agency was founded in Chicago on June 15, 2009. Since then, we have grown to include talented team members in various parts of the United States. Our clients are located all over the nation including worldwide.

David Griffin

SEO Specialist

Jessie Pyne

UI/UX Designer

Marian Ladenburg

Inbound Marketing Strategist

Travis Cooper

Senior Digital Media Strategist

Anderson Clark

Jr. Web Developer

Chevis Patterson

Enterprise Architect

Michael White

CEO

Lia Carlin

Senior Director of Client Services

Haley Langer

Project Manager

Chase Gibson

Sales Operations Manager

Carl Widdowson

CCO

Shreyans Jain

Founder

David Vadala

Creative Director

Natalie Dunlap

COO

Charlie Newman

Quality Assurance Engineer

Matt Stewart

Creative Director

Daisy Dee

Client Services Manager

Erin Karper

Senior UI/UX Designer

Lauren Dillmann

Creative Designer

Kevin Thompson

Senior Director of Client Services

Syed Naqvi

Project Manager

Michael Clark

CTO

Hannah Linkenauger

Social Media Specialist

Frequently Asked Questions About Healthcare Website Design Projects

Do you have experience designing for the healthcare industry?

Yes, we do. Since 2009, we’ve built dozens of websites within the healthcare industry. No matter the organization, we invest the time to learn your story, your challenges, and your goals to provide recommendations to maximize your marketing ROI. We know user behavior and web design inside and out. Pair those together, and we’ll achieve results for you, no matter if your organization is new or established.

Overall, our boutique web design agency knows how to build custom websites paired with digital marketing strategies to grow your customer base and improve inbound lead generation.

How long does it take to make a healthcare website?

Our proven process has been continuously improved over many years of collaboration and best practices requiring each phase to be completed and approved before starting the next. We will schedule bi-weekly calls to stay on track with the project build.

Typically, the website timeframe from start to finish is about 5-7 months. Below are the stages that showcase our process for building a website.

Website Advisory Plan> Team Strategy Meeting> Define Goal KPIs> Uncover Pain Points> Website Recommendations + Solutions> Competitive SWOT Analysis	10 Business Days
Branding + Content Strategy> Website Architecture> Target User Persona(s)> User Journeys> Brand Messaging / Voice> Keyphrase SEO Strategy> Define Scope of Work for the Website Build	~1 Month
Website Build> Content> User Interface Designs> Frontend Website Development> Backend WordPress Development > Launch and Final Testing	~3 – 6 Months
Included WordPress Training > One-on-one or group training> WordPress training guide > Typically plan for 60-90 minutes	After Launch

How much does healthcare website design cost?

This is a loaded question that requires a bit of a loaded answer. Healthcare websites today are complex marketing tools that require a team of specialists:

Project Manager
Account Strategist
Designers
Front-end Developers
Back-end Developers
Content Writers
SEO Specialists

Similar to building a home, it first requires a plan to ensure every detail is covered. We like to call it a website roadmap.

We approach every website build in phases. The first phase is a deep interview of your company with pertinent members of your team to answer key questions to help uncover pain points, understand your goals, identify opportunities, as well as analyze the companies you are up against.

Next, we take the recommendations and knowledge gained during the first phase to craft a well-defined strategy for the custom website build. This includes the website architecture, target user personas, user journeys, brand messaging/voice, and SEO strategy, which allows us to more accurately define a scope of work for the remainder of the build following the roadmap.

We will have a detailed plan as to what will be needed to build a website that not only meets your current needs, but provides a system to help you grow, scale, and land your next big healthcare client.

With all of that being said, our custom healthcare websites start at $30,000. You will not find any cookie-cutter templates here and all work is done in-house by our full-time employees.

What are some requirements for successful marketing of healthcare services?

The best healthcare online marketing plans are multi-channel in nature and strive to grow and nurture their audiences’ engagement. They are targeted to satisfy specific key performance indicators and achieve a tangible return on investment.

The following are some key requirements for successful marketing of healthcare services:

A responsive healthcare website that is customized to your patient/service needs
Branding consistency
Understanding and catering to the online patient experience
Optimized website speed
SEO optimization of landing pages and blog content
Relevant ads that target or retarget your ideal service base
Reviews that showcase your expertise and approach
A lead capture method that captures leads by providing valuable advice and content
A CRM system that helps you keep track of your leads and for engagement and re-engagement purposes
A value-packed and SEO optimized blog that answers healthcare patients’ most pertinent questions

Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.

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