Industrial Web Design Built for Better Business

We help industrial companies reach more customers and generate greater quality leads with custom web design paired with an effective digital marketing strategy. Built from scratch to meet your business growth needs, your new WordPress website will provide your leads with an enjoyable user experience and showcase why you are the right guide to help them with your products or services.

With our industrial web design services, your website will load faster, be optimized for SEO, and have better lead capture capacity. As the chosen go-to partner for industrial businesses looking to grow, we know what it takes to grow your traffic and convert your website leads to customers.

Why is custom web design the best choice?

Brands should look at their websites as the foundation for all online marketing campaigns. It is where all your marketing channels feed into. With a properly built website, you will reduce the spending needed on other channels, which will result in long-term savings and improved opportunities to generate more revenue through investment in custom website development. The 5 most important reasons to consider custom for industrial web design are:

Built for your needs and operations
Easy and fast to update
Long-term marketing savings
Better conversion rates and opportunities
Faster loading speeds for engagement

What is included in the web development process?

We cover every detail of web design and will guide you through the entire process. Our goal is to minimize your time needed and we’ll be the one to drive the project milestones and take on all of the heavy lifting. We invest the time to learn your story, your challenges, and your goals through team meetings and regular check-ins to talk through questions and maintain vision alignment. These are the main phases of each website development project:

Website Roadmap – a long-term plan for the build today and for the future
SEO Strategy – what to focus on and where
Content – we’ll help write and edit
UI/UX – responsive, mobile-friendly designed layouts
Website Development – custom on WordPress including APIs & Databases

How do we measure ROI on industrial web design projects?

We know that well-built websites are an investment for industrial companies. An investment that can make or break a company’s market budget and impact the overall revenue. This is why we don’t cut any corners and look at every detail. It is also critical to establish KPIs at the very beginning of every project that will act as a guiding point for the build and ensure that both the immediate goals as well as the long-term goals are built into the process.

Leads

What is the monthly average of inbound leads? Which page did they originate from? Can geographic patterns be identified? Are there common pain points that can be leveraged for website content?

Search Rankings

Is the website built in a way to maximize your search engine marketing efforts? Do you have SEO-focused landing pages?

Page Load Speed

How long does it take for a page to load? Do you know what your averages are? What elements are slowing down the website?

Device Use

What percentage of visitors are using mobile devices? Is the website built to engage your users on the devices they use most?

Engagement

What is the average time spent on pages? What are the average page views per visit?

Industrial Website Examples

Below are just a few of the industrial sites built by our team and marketed for continuous growth.

Mirwec Custom Website Design

A Leading Manufacturer in Coating Techniques

MIRWEC Coating is a leader in the manufacturing industry sector of coating techniques. Founded in 2002 by Yoshinari Yasui as the US branch for Labo, the first-ever R&D Coating Research Center built in Japan. Labo is known to be the authority in coating techniques in Japan and has developed cutting-edge coating techniques that make the impossible possible.

Objective
Solution
SEO
Website Support

Objective

Industrial Web Design That Wasn’t Increasing Business Results

We started by analyzing the manufacturing web design issues affecting MIRWEC’s website and business performance. Our client felt their current site did not accurately reflect their level of quality and was outdated. MIRWEC was looking for an industrial web design team that could create a website with a modern feel, featuring key modern design factors like mobile responsiveness and content overlays to provide site depth.

Essentially, the goal of this manufacturing web design project was to create a website that functioned as MIRWEC’s online brochure. The new site needed to showcase all the available services and educate users on their potential applications. A comprehensive integrated web strategy would be necessary.

With the vast amount of information and site content, it would be all too easy to overload customers with irrelevant or unnecessary information. MIRWEC’s content needed to be efficiently organized by topic, making the site easily navigable for new visitors. Intuitive site organization was critical in helping users find the information without unnecessary distractions.

After identifying the manufacturing web design goals, our team would also review how we could improve the overall usability and health of the website backend. Our team of industrial web design experts would need to simplify website processes and remove any outdated functionality slowing the site down. Ensuring that the MIRWEC team could manage and control their new website was a priority!

Solution

Helping Improve the Manufacturing Website for Mirwec

We began this project by reorganizing the content found on MIRWEC’s previous site. Our manufacturing web design team recategorized the content and made sure to clarify the website topics displayed. We also revamped the customer journey to make it as direct and simple as possible. By leveraging key digital marketing tools our team gained a better understanding of MIRWEC customers’ behavior and using these key insights we created an industrial web design with a better user journey.

With the new site organization users are always within a few clicks of finding the information relevant to their search. Each navigation leads only to related information on the selected topic. Through this improvement in the organization of the navigation, we prevent the cognitive load from being too high on users. This in turn reduces the bounce, or exit rate, of site visitors which ultimately improves the website page ranking evaluation by search engines. The new site focuses on quick, easy navigation to the answers or information that users are looking for.

To further strengthen the user journey our team worked to integrate important CTAs and key forms that would generate inbound leads, something every industrial web design client wants.

As users navigate the site content they will notice the options to explore topics or products are either highlighted in the bright blue of the MIRWEC branding or use of blue text to create a clear visible link. At the bottom of each page, we pinned a contact form that encouraged users to reach out with questions or requests. The use of these CTA’s and contact forms encourages users to explore content MIRWEC wanted to highlight and drive user lead conversion. Each of the new website factors helps support the integrated web strategy in our custom manufacturing web design.

SEO

Leveraging Our Expert Manufacturer Marketing Services

To make sure that the new website would rank, we turned to our SEO experts for their manufacturer marketing services. As we added site content and built each page our digital marketing experts implemented an integrated web strategy. We researched the SEO key terms and phrases that were relevant to MIRWEC and worked to identify keyword opportunities that would be most valuable, and attainable, for our client. These would be the opportunities for Mirwec to show up on the top search engine results page.

Our team worked to integrate these SEO terms and phrases throughout the new manufacturing web design content. SEO for manufacturers is a key element that is often overlooked. But we understand that the repeated use of targeted phrases would increase MIRWEC’s search result ranking over time. As part of our integrated web strategy, each page would focus on its own specific keywords so multiple pages on the new MIRWEC website could begin to rank.

Another key element to improve SEO for manufacturers is to verify SEO terms are used in a technical manner wherever applicable. Throughout the website’s meta tags, titles, and alt tags we leveraged the keywords and phrases that we were targeting for our client.

Website Support

Ease of Management and Website Support for the New Manufacturing Web Design

Our manufacturing web design team worked to simplify the MIRWEC website backend management and removed site processes that were slowing down the site performance. With an updated backend the MIRWEC team could manage their website and make adjustments more easily. The website was also updated to a completely responsive manufacturing web design, displaying correctly for mobile, tablet, or desktop users.

Our integrated web strategy includes a focus on improving key factors like site functionality, speed, and responsiveness we were able to further improve the website page ranking. Improved page load speeds also would reduce user bounce rates and help build a better brand image in the minds of MIRWEC’s target audience. Now, their website funcitoned as the online brochure they envisioned.

When the project was completed our work didn’t stop there. We take the time to train our clients on obtaining the most value from their new site by educating them on how to use it to its full potential. Making sure our clients are confident in their ability to manage their new custom WordPress website is crucial to long-term success. By empowering the MIRWEC team to manage their website backend they can control site content and make changes as needed without being reliant on third-party support that is both costly and time-consuming.

When clients need additional website maintenance support or troubleshooting they always have direct access to our incredible customer support manager Haley Langer. Seriously, just read her Google Reviews. Haley is happy to answer any questions or concerns that arise with website support. When she’s not addressing our client’s needs she works diligently to review the site, offer suggestions and create training resources to help our clients utilize their best business asset, their custom manufacturing web design.

Custom Web Design for Brickform Website 01

Custom Web Design for Brickform Website 02

Custom Web Design for Brickform Website 03

Custom Web Design for Brickform Website 04

Manufacturing Web Design and Strategy

A Concrete Industry Innovator

Brickform is an innovative company that has become a leader in the concrete industry. The brand has long been at the forefront of the decorative concrete industry because they consistently provide top quality, great service, and stellar innovations.

Objective
Solution
Custom Web Design
SEO
Website Support

Objective

Build Brand Presence & Amplifying SEO Opportunities Through Custom Web Design

Brickfrom sought Idea Marketing Group to help them reach their goal of building trust by improving training and product knowledge for contractors, distributors, architects, and homeowners. They wanted to retain their leading position in the concrete industry.

Our custom web design team met with Brickfrom to discuss their goals and aspirations for their custom web design. It’s important to Idea that we thoroughly discuss our client’s needs. In doing this we ensure our team understands the scope of the client’s issues and what would be key to the project’s success.

We gained a better understanding of Brickform’s custom web design needs through our insightful meetings. Not only does gaining a greater understanding of our client’s problems and future plans help offer solutions, but the integrated web strategy solutions become more meaningful and specific. Understanding their long-term business goals allows our team to construct projects that will function as the base foundation for future projects and expansions.

The Brickfrom team explained to us they desired a custom manufacturing website that would embody their brand while providing important tools and information to their typical prospects. Previously, their products were located on a shared website and they wanted a stand-alone website to represent them. The new custom website would improve its user experience, build its brand presence, and leverage its organic SEO to improve its rankings. Doing this would build trust between Brickfrom and its contractors and distributors.

As with all Idea Marketing Group clients, we developed a comprehensive strategy based on deep client research, competitor insights, and industry analysis. We knew that our expert team could deliver the results Brickform desperately needed. Our team laid out our project plan to address their online brand presence, SEO opportunities, and user experience.

Solution

A Custom WordPress Website to Solve Brickform’s Problems

A new custom web design would help attract more contractors to the site to help educate and train. In addition, the custom WordPress website would maintain the loyalty of distributors by giving them a sales tool for product resources, and lastly will provide homeowners and architects with a resource for renovation ideas.

Our team pitched the new website and explained how it would solve each of the issues facing Brickform, while also decreasing page load speeds and improving their ease of website management. Overall this project would deliver a website that worked as an asset for the Brickform brand.

Custom Web Design

Custom Web Design Increases Brand Presence, Leverages SEO Opportunities, and Optimizes User Experience

We began with analyzing Brickfrom’s current customer journey and evaluating its user experience performance. Our custom web design team analyzed the site and cleaned up the website functions to improve site responsiveness with a focus on mobile views. We ensured the Brickform website would rank high in the areas of search engine evaluation to improve overall ranking and give them an edge over competitors. As leaders in the manufacturing web design industry, we knew the importance of leveraging their search engine opportunities to increase their market share, organic search, and relations and sales.

As part of the new custom web design our team needed to implement unique features to meet our client’s goals. Our dev team organized and updated the technical documents to improve the ease of access for their customers. Now, customers can quickly find the information they are searching for with ease. Overall the new custom WordPress website offers the functionality Brickform needs to improve its user experience.

Idea optimized Brickfroms distributor locations page by building a distributor locator map to help clients find Brickform products in their area. The distributor location solution helps maintains the existing loyalty of distributors by giving them a sales tool for product resources. This optimized solution solves Brickfrom’s existing website issue of needing clean and clear navigational points throughout their customer journey. Now website users will experience quick access to technical information, increasing the trust between Brickfrom and its prospective customers.

On the website itself, we began including relevant content on training and product knowledge by creating a solid resource library with lead generation tools. This content library allowed our client to educate their audience and showcase their unique products and quality. Now website users can learn cutting-edge decorative concrete techniques from technical experts, former contractors, and professional trainers with decades of experience. This new content not only provides on-site engagement but can be pushed or featured on additional sites that drive both SEO and additional web traffic.

Idea Marketing Group also recommended that Brickfrom showcase how-to videos to help educate their users. Implementing the training videos helps educate mostly homeowners but also provides insights to architects and contractors. In addition, contractors can now use the site as a quick educational resource while on the job or training new employees. Videos are vital for training, without them Brickfrom had a lack of specific resources which was deterring the user.

SEO

A Concrete Manufacturing SEO Strategy

As part of the new custom WordPress website, our team leveraged improved SEO as part of an integrated web strategy. SEO can be broadly divided into two categories: technical and non-technical.

Technical SEO refers to the process of optimizing a website’s backend infrastructure to improve its search engine visibility. This is a vital part of website optimization because it helps search engines crawl and index a website’s pages more effectively. In other words, technical SEO ensures that search engines can easily access and understand a website’s content, which can help boost its search engine rankings.

By using expert technical SEO on the Brickform website we are able to improve its search engine rankings, which can increase the chances of potential customers finding the website. Higher search engine rankings can lead to more organic traffic, which can lead to higher conversions and revenue. We understand that technical SEO is incredibly important for new web designs as it can ensure that the website is built on a solid foundation that will result in higher search engine rankings and attract organic traffic.

SEO is not just limited to technical optimization, it is equally as important to optimize website copy and content for search engines. SEO copywriting involves creating website content that is optimized for specific keywords and phrases that people search for on search engines. The goal of SEO copywriting is to create content that not only appeals to readers but also ranks well on search engines.

By including relevant keywords and phrases in the Brickform website copy and content we help improve each website page’s search engine rankings, making it more visible to their target audience. Our comprehensive SEO strategy includes both technical optimization and SEO copywriting that help clients like Brickform achieve their website and marketing goals and reach a larger target audience.

Website Support

Continued Website Support After Custom Manufacturing Web Design

Our team of experts was able to create a custom manufacturing web design for Brickfrom that boosted their brand presence, user experience, and amplified the SEO opportunities they wanted. The new site was better organized and created a direct user journey that was simple to navigate. Site visitors could now easily find the technical information they were interested in and through the implementation of effective CTAs and multiple click points for vital pages, which drove a better user journey for concrete systems.

With the new custom web design, more distributors, contractors, and homeowners would discover the Brickform site, spend longer engaging with the content, and a higher rate would convert to leads. Today Brickfrom site users spend an average engagement time of two and a half minutes. Brickfrom continues to rely on the Idea Marketing group for website support in add-ons and updates for their custom WordPress website.

When the project was completed our work didn’t stop there. We take the time to train our clients on obtaining the most value from their new site by educating them on how to use it to its full potential. If Brickfrom needs additional website support or maintenance the experts on our team are always available. All of Idea’s clients have direct access to our exceptional customer support manager Haley Langer. When Haley is not addressing our client’s needs she works diligently to review the site, offer suggestions and create add-ons and updates to help Brickfrom stay the leader in the decorative concrete industry.

PPC Ads Management and Custom Web Design for Jeron

An Industry Leader in Nursecall Systems

Jeron Electronic Systems has been designing and manufacturing communication systems for both healthcare and commercial building applications for over 50 years. Jeron is a family-run business that now provides nursecall communication systems worldwide.

Objective
Solution
Custom Web Design
Google Ads
LinkedIn Ads

Objective

A Manufacturing Marketing Strategy needing improved Ad Management

Jeron has worked with Idea for multiple projects, ranging from PPC ad management across various platforms to a recent manufacturing web design project.

Prior to working with our leading PPC ads agency, Jeron was not seeing the results they wanted for their ad campaigns. The nurse call manufacturer relied on these ads to generate inbound leads and keep the top of their sales funnel full of new prospects. Without effective PPC ad management, their campaigns were not delivering enough leads. The company needed a drastic change in its manufacturing marketing strategy. They needed campaigns that would reach their target audience, and drive awareness and conversions.

Outdated Manufacturing Web Design Wasn’t Supporting the Sales Funnel

In addition to a few leads making it to the website from their advertising campaigns, the website was also not optimized to capture those leads! Manufacturing web design is a critical factor in the number of leads (or conversions) that your business receives.

Outdated or broken website functionality would cause Jeron’s users to bounce before taking the desired action. Poor load speeds were also playing a role in their bounce rates. As a result, their lead forms were not seeing much traffic.

Other factors affecting the website included poor navigation, UI/UX design, and needed to meet SEO for manufacturers’ best practices. To address the array of issues facing the client, a brand new industrial web design would be needed that included an integrated web strategy.

Solution

Integrated Web Strategy to Drive More Leads

To address the issue of diminishing leads and reduced website traffic our team proposed a custom web design solution. The new website would improve the ease of website management, fix website navigation issues, increase lead submissions, and improve their overall SEO.

We would also handle the PPC ad management for LinkedIn and Google Ads. The campaigns would be created and managed by our PPC ad experts with ongoing optimization to improve results through our combined integrated web strategy.

Custom Web Design

A New Manufacturing Web Design For a Nurse Call Manufacturer

First, we provided a new manufacturing web design proposal that would address the numerous issues affecting the Jeron website. Our team worked to remove outdated code and functionality that was affecting the website’s performance. These edits improved the page load speeds for the website. It also allowed Jeron to have better management of their website, which means future edits and additions would be a simple task.

We also worked to update the UI/UX of the website, making the user journey more simple and direct. We organized the website in a manner that was cohesive and logical, allowing users to easily find the information they needed. Updated images and colors throughout the style built a better sense of branding.

The use of CTAs in strategic locations would capture user attention and drive more conversions than the previous website. Our team also worked to simplify the lead forms to provide as little friction as possible. With an updated website backend, the Jeron team would be able to quickly locate and download the new leads that came in. Simplifying the form submission process is a key factor in manufacturing marketing strategy.

During the web design process, our team of manufacturing marketing experts also worked to improve the SEO of the Jeron website.

We worked to improve the technical SEO and non-technical SEO across the website pages. These changes would help improve the keyword focus of each website page, which would improve ranking over time.

Improved SEO implementation would help the Jeron website reach a larger target audience and capture more of this valuable search traffic.

Our team of Chicago manufacturing web design experts delivered a brand new Jeron website that addressed the old issues and would serve as a sales asset for many years.

Google Ads

Leveraging Expert Google PPC Ad Management for Lead Generation and Brand Awareness

Along with the new manufacturing web design project, our PPC ad management team would also launch campaigns on two platforms to drive traffic to the new website. Based on the company’s target audience and budget we recommend our client use Google Ads and LinkedIn ads as part of their new manufacturing marketing strategy.

First, our PPC ad management team worked on setting up a Google Ads search campaign that would capture valuable search traffic. Jeron had run Google Ads in the past but wasn’t seeing the right results, Clicks, and CTR rates were too low.

Our team took a deep dive into the account and addressed the factors that were preventing the campaign from reaching its maximum performance. We refined keywords, and created brand-new ads and ad copy, along with a custom build landing page to capture leads.

This optimization improved the ad quality score and ensured that the ads were reaching the right audience. Within months under our PPC ad management, the campaign CTR was reaching the range of 3-5% and driving more clicks than previous campaigns.

LinkedIn Ads

Leveraging Linkedin PPC Ads as Part of the Manufacturing Marketing Strategy

While our PPC ad management experts worked on optimizing the Google Ads campaign, we also worked to set up a Linkedin campaign. Our team worked to create various ad creatives and determine ad copy that would drive action by analyzing past campaign data.

Our team took advantage of the improved targeting attributes on Linkedin to target the ideal audience for Jeron. This meant each penny of the campaign was better spent since it was reaching the ideal target audience.

During the first few months of the Linkeidn ads campaign our PPC ad management team performed A/B testing to find the highest-performing ads in the campaign. We removed low-performing variation so the budget would be allocated to the ads that were driving the most engagement. Ongoing refinement is a key factor in the success of PPC ad campaigns.

With our PPC ads strategy, we were able to run a Linkedin campaign that delivered results, and our client choose to renew the contract and maintain the campaign for the future.

Certified for SEO + Advertising

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How we can help you with our industrial web design services

Every company is different, our marketing strategies and website builds are no different. Each is customized to align with your needs and goals.

Custom WordPress website

With effective web development that is both SEO optimized and designed with your ideal user in mind, you’ll also get a website that you can access and control anytime. For industrial companies with marketing staff, we also provide WordPress training, so that you can make updates with confidence and on your own terms.

Track data and results

Our expert web developers build Google Analytics into the back end of every website and leverage advanced heat mapping so that we can measure your traffic and return on investment. By analyzing data for what works and what doesn’t, we are able to strategize a more effective action plan that meets your business objectives.

Easy access to your MSDS

There are many ways to use data and software to help your business grow. Our developers can set your website to have the capacity to track IP addresses for leads and limit competitors from searching your site. This way, your data is protected and you have control over how you interact with your visitors.

Update specification tables

Quickly and simply update specification tables by adding rows or columns as needed with our simple drag and drop spec tables. Our web developers designed them to be user-friendly for non-technical clients who want autonomy to update their websites without an expert.

Deliver interactive product catalogs

A comprehensive industrial product catalog can provide potential customers with detailed specifications, dimensions, prices, and customizable product features, which simplifies buying decisions. When optimized to serve your potential customers, catalogs are an excellent lead generation tool for your company.

Working with distributors

If your industrial products are sold throughout the country or around the world, an interactive map can help potential customers locate distributors who carry a well-stocked inventory and have the product knowledge necessary to help answer any questions. These maps can be quickly edited to stay up-to-date all year.

Industrial web design services

Is your website a good representation of your brand and what you make possible? Could it be better?

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It was a pleasure working with everyone at Idea, because they are talented individuals who are professional, courteous, and exceptionally nice.
‐ Mirwec - Film Coating Manufacturer

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Meet Our Industrial Web Agency

We work hard to be the web agency you actually enjoy working with. You can speak directly with any team member and can tell immediately they have your best interest in mind. No bullsh*t or technical jargon. Our agency was founded in Chicago on June 15, 2009. Since then, we have grown to include talented team members in various parts of the United States. Our clients are located all over the nation including worldwide.

Shreyans Jain

Founder

Hannah Linkenauger

Social Media Specialist

Erin Karper

Senior UI/UX Designer

Chevis Patterson

Enterprise Architect

Travis Cooper

Senior Digital Media Strategist

Kevin Thompson

Senior Director of Client Services

Daisy Dee

Client Services Manager

Michael Clark

CTO

Matt Stewart

Creative Director

Chase Gibson

Sales Operations Manager

Lia Carlin

Senior Director of Client Services

Marian Ladenburg

Inbound Marketing Strategist

Haley Langer

Project Manager

Syed Naqvi

Project Manager

David Griffin

SEO Specialist

David Vadala

Creative Director

Carl Widdowson

CCO

Lauren Dillmann

Creative Designer

Anderson Clark

Jr. Web Developer

Charlie Newman

Quality Assurance Engineer

Natalie Dunlap

COO

Michael White

CEO

Jessie Pyne

UI/UX Designer

Industrial Web Design FAQ

Do you have experience with industrial design for the web?

Yes! Since 2009, we’ve built websites specifically for the industrial industry. We invest the time to learn your story, your challenges, and your goals to provide recommendations to maximize your marketing ROI based on the experience and insights we’ve gained over the years. We do know web design inside and out as well as user behavior. Pair those together and we get results.

We provide industrial web design paired with digital marketing strategies to grow your customer base and improve inbound lead generation.

How much does a custom industrial website cost?

This is a loaded question that requires a bit of a loaded answer. Websites today are complex marketing tools that require a team of specialists:

Project Manager
Account Strategist
Designers
Front-end Developers
Back-end Developers
Content Writers
SEO Specialists

Similar to building a home, it first requires a plan to ensure every detail is covered. We like to call it a website roadmap.

We approach every website build in phases. The first phase is a deep interview of your company with pertinent members of your team to answer key questions to help uncover pain points, understand your goals, identify opportunities, as well as analyze the companies you are up against.

Next, we take the recommendations and knowledge gained during the first phase to craft a well-defined strategy for the custom website build. This includes the website architecture, target user personas, user journeys, brand messaging/voice, and SEO strategy for industrial sites meaning it allows us to more accurately define a scope of work for the remainder of the build following the roadmap.

We will have a detailed plan as to what will be needed to build a website that not only meets your current needs but also provides a system to grow and scale helping to land your next big sales opportunities.

With all of that being said, our custom industrial web design starts at $34,500. You will not find any cookie-cutter templates here and all work is done in-house by our full-time employees.

How much to spend on marketing?

Setting an annual marketing budget can be a challenge and there are many factors to take into consideration. A quick way to generate a rough figure is to base it on the annual revenue of the company. An average percentage for B2B ranges from 6% to 12% of gross revenue as recommended by eMarketer’s Marketing Spending, assuming the sales margins are in the range of 10% to 12%. If we use these rates, below are quick examples of recommended marketing budgets:

Gross Revenue $2,500,000 x 0.12 = $300,000/year or $25,000/month

Gross Revenue $5,000,000 x 0.10 = $500,000/year or $41,650/month

Gross Revenue $10,000,000 x 0.08 = $800,000/year or $66,665/month

Gross Revenue $25,000,000 x 0.06 = $1,500,000/year or $125,000/month

These are considered conservative numbers, as companies who are in aggressive growth stages will often spend up to 20% of their revenue on marketing as well as B2C, which is typically higher than B2B. Companies that are just starting out will need to set a higher percentage than those that are more established. Measuring the success of any marketing campaign is critical. Budgets should be spent wisely and spread out to cover various types of advertising.

What is recommended for marketing budget allocation?

Gartner CMO Spend Survey released an in-depth look at marketing budget allocation for 2021, below are the findings. It is important to be aware that marketing spending is impacted by the general nature of the business, competition, and consumer behavior.

Owned Media	20%	Website, Email, Mobile
Paid Digital	21%	Search Ads, Display Ads
Earned Digital	22%	SEO, Social Media
Offline Ads	10%	Publications, Direct Mail
Affiliates	9%	Partners, Distributors
Events	8%	Trade Shows

Another quick rule of thumb for marketing budget allocation is the 70-20-10 rule.

70% of your budget is allocated toward marketing strategies you know work well
20% of your budget is allocated toward new strategies aimed at helping you grow
10% of your budget is allocated toward experimental strategies

Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.

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