Did you know that most users leave a website without ever coming back? Given that it takes anywhere from 8-13 interactions with a business to close a sale, getting potential leads back to your website is key to growing your business online.
Website retargeting campaigns, also known as ad retargeting, do just that. They are quickly becoming one of the most common avenues for digital advertising and are the newest tool in the arsenal of PPC and paid ads available for brands in the digital space. Website retargeting is meant to reach online users who have expressed interest in your brand by inviting them to visit your website, social media, or your current ads.
From a sales perspective, retargeting website visitors with ads is much more effective than creating ads for audiences that have not yet interacted with your brand.
A tracking pixel is used to follow visitors and display your ads on other websites and platforms in a wide variety of ad sizes and styles. Since the user has already shown interest in your product, these ads will increase the likelihood of your targeted audience taking action.
There are a variety of campaign types you can use for your ad. You can target lookalike audiences or individuals who act like your current audience, prospects with certain demographic characteristics, or individuals who have similar characteristics to your current customers in order to widen your audience of likely prospects.
To set you up for success, our team of digital marketing experts will work with your business to gain an in-depth understanding of your target audience. We’ll then design and execute the retargeting campaign, driving conversions and targeting your ideal audience. We’ll share weekly reports and monitor the campaign budget to ensure your retargeting is effective.
We have experience and proven data on best practices regarding ad copy, headlines, and keyword research. For every ad, we write the headline and ad copy, create ad groups, choose the best keywords, and target the right audience.
Your dedicated ad specialist will be continuously optimizing your campaign as time progresses. To get started, we meet with your team to get a few key details and we take care of the rest.
Within each website retargeting plan, we will provide the following:
The benefit of running retargeting ads is that their objective is to nurture visitors that are already familiar with your brand but have not taken action to complete a sale. This is a much more effective strategy than creating ads for audiences that may have never heard of your brand beforehand.
The best way to retarget website visitors is to look through the website search history and utilize retargeting software to gather important information such as IP addresses, locations, time spent on the website, and more. This information is then used to create targeted ads for the most qualified leads. This can be done on a business’s website, social media platforms, and even ads.
This truly depends on the platform and varies from each social media platforms to the website itself. However, the more information a business has about potential leads, the greater the return on investment can it generate with strategized ad copy, A/B testing, and lead segmentation.
Overall, there is no specific amount of traffic you require to start a retargeting campaign.
Some of the most common strategies used to retarget website visitors include pixel-based retargeting, list-based retargeting from your email list, and upselling to current customers.
All of these strategies involve gathering vital data to understand user and customer behavior. For example, when it comes to pixel retargeting, browser cookies from visitors are gathered from website and social media channels, which are then used to target visitors with ads – irrespective if they are interacting with the brand at that time.
With list-based retargeting, a business’s email list is used to create a retargeting email campaign to convert leads into customers. And lastly, an effective strategy used by many businesses is to upsell to existing customers. This can be done by creating pop-up promotions during shopping check-outs, generating e-mail campaigns that promote new products, and offering special discounts.
Let our team do a deep dive to show you what is working, what is not, and what can be done to get you better results.
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