Construction Web Design That Will Grow Your Business and Generate More Leads

Construction companies of all sizes need an online presence to demonstrate the quality of their work to potential clients. At Idea Marketing Group, we approach construction web design in a creative, functional, and innovative way that aligns with your business growth needs and branding. As experienced construction web designers, we work closely with our construction clients to deliver a powerful message that allows their work to stand out from the competition.

Some of the biggest construction industry web design and marketing challenges

Depending on your business model, we will create a web design and marketing strategy that will enable your construction company to be found more easily online, getting you in front of the right people looking for what you have to offer and increasing sales outcomes.

Outdated online presence
Very slow, confusing, and user-unfriendly website experience
Lack of a cohesive online marketing strategy
Not standing out from the competition
Lack of engagement with prospects on social media, email, and blog
Not prioritizing branding image and unique messaging

Why is custom web design the best choice?

Construction companies should look at their websites as the foundation for all online marketing campaigns. It is the hub into which all marketing channels feed. With an initial investment into a properly built website, you will reduce the spending needed on other channels, leading to long-term savings. We believe that custom web design is the way to go for long-term growth and unique business expansion needs. Here are some of the most important reasons to consider investing in a customized website:

Built for your needs and operations
Easy and fast to update
Long term marketing savings
Better conversion rates and opportunities
Faster loading speeds for engagement

We can help your construction business navigate common marketing challenges and set you up for success long-term.

How do we measure ROI on Construction web design projects?

We know that well-built websites are an investment for consumer brands. An investment that can make or break a company’s market budget and impact the overall revenue. This is why we don’t cut any corners and look at every detail. It is also critical to establish KPIs at the very beginning of every project that will act as a guiding point for the build and ensure that both the immediate goals as well as the long-term goals are being considered during the process.

Custom Web Design for Brickform Website 01

Custom Web Design for Brickform Website 02

Custom Web Design for Brickform Website 03

Custom Web Design for Brickform Website 04

Manufacturing Web Design and Strategy

A Concrete Industry Innovator

Brickform is an innovative company that has become a leader in the concrete industry. The brand has long been at the forefront of the decorative concrete industry because they consistently provide top quality, great service, and stellar innovations.

Objective
Solution
Custom Web Design
SEO
Website Support

Objective

Build Brand Presence & Amplifying SEO Opportunities Through Custom Web Design

Brickfrom sought Idea Marketing Group to help them reach their goal of building trust by improving training and product knowledge for contractors, distributors, architects, and homeowners. They wanted to retain their leading position in the concrete industry.

Our custom web design team met with Brickfrom to discuss their goals and aspirations for their custom web design. It’s important to Idea that we thoroughly discuss our client’s needs. In doing this we ensure our team understands the scope of the client’s issues and what would be key to the project’s success.

We gained a better understanding of Brickform’s custom web design needs through our insightful meetings. Not only does gaining a greater understanding of our client’s problems and future plans help offer solutions, but the integrated web strategy solutions become more meaningful and specific. Understanding their long-term business goals allows our team to construct projects that will function as the base foundation for future projects and expansions.

The Brickfrom team explained to us they desired a custom manufacturing website that would embody their brand while providing important tools and information to their typical prospects. Previously, their products were located on a shared website and they wanted a stand-alone website to represent them. The new custom website would improve its user experience, build its brand presence, and leverage its organic SEO to improve its rankings. Doing this would build trust between Brickfrom and its contractors and distributors.

As with all Idea Marketing Group clients, we developed a comprehensive strategy based on deep client research, competitor insights, and industry analysis. We knew that our expert team could deliver the results Brickform desperately needed. Our team laid out our project plan to address their online brand presence, SEO opportunities, and user experience.

Solution

A Custom WordPress Website to Solve Brickform’s Problems

A new custom web design would help attract more contractors to the site to help educate and train. In addition, the custom WordPress website would maintain the loyalty of distributors by giving them a sales tool for product resources, and lastly will provide homeowners and architects with a resource for renovation ideas.

Our team pitched the new website and explained how it would solve each of the issues facing Brickform, while also decreasing page load speeds and improving their ease of website management. Overall this project would deliver a website that worked as an asset for the Brickform brand.

Custom Web Design

Custom Web Design Increases Brand Presence, Leverages SEO Opportunities, and Optimizes User Experience

We began with analyzing Brickfrom’s current customer journey and evaluating its user experience performance. Our custom web design team analyzed the site and cleaned up the website functions to improve site responsiveness with a focus on mobile views. We ensured the Brickform website would rank high in the areas of search engine evaluation to improve overall ranking and give them an edge over competitors. As leaders in the manufacturing web design industry, we knew the importance of leveraging their search engine opportunities to increase their market share, organic search, and relations and sales.

As part of the new custom web design our team needed to implement unique features to meet our client’s goals. Our dev team organized and updated the technical documents to improve the ease of access for their customers. Now, customers can quickly find the information they are searching for with ease. Overall the new custom WordPress website offers the functionality Brickform needs to improve its user experience.

Idea optimized Brickfroms distributor locations page by building a distributor locator map to help clients find Brickform products in their area. The distributor location solution helps maintains the existing loyalty of distributors by giving them a sales tool for product resources. This optimized solution solves Brickfrom’s existing website issue of needing clean and clear navigational points throughout their customer journey. Now website users will experience quick access to technical information, increasing the trust between Brickfrom and its prospective customers.

On the website itself, we began including relevant content on training and product knowledge by creating a solid resource library with lead generation tools. This content library allowed our client to educate their audience and showcase their unique products and quality. Now website users can learn cutting-edge decorative concrete techniques from technical experts, former contractors, and professional trainers with decades of experience. This new content not only provides on-site engagement but can be pushed or featured on additional sites that drive both SEO and additional web traffic.

Idea Marketing Group also recommended that Brickfrom showcase how-to videos to help educate their users. Implementing the training videos helps educate mostly homeowners but also provides insights to architects and contractors. In addition, contractors can now use the site as a quick educational resource while on the job or training new employees. Videos are vital for training, without them Brickfrom had a lack of specific resources which was deterring the user.

SEO

A Concrete Manufacturing SEO Strategy

As part of the new custom WordPress website, our team leveraged improved SEO as part of an integrated web strategy. SEO can be broadly divided into two categories: technical and non-technical.

Technical SEO refers to the process of optimizing a website’s backend infrastructure to improve its search engine visibility. This is a vital part of website optimization because it helps search engines crawl and index a website’s pages more effectively. In other words, technical SEO ensures that search engines can easily access and understand a website’s content, which can help boost its search engine rankings.

By using expert technical SEO on the Brickform website we are able to improve its search engine rankings, which can increase the chances of potential customers finding the website. Higher search engine rankings can lead to more organic traffic, which can lead to higher conversions and revenue. We understand that technical SEO is incredibly important for new web designs as it can ensure that the website is built on a solid foundation that will result in higher search engine rankings and attract organic traffic.

SEO is not just limited to technical optimization, it is equally as important to optimize website copy and content for search engines. SEO copywriting involves creating website content that is optimized for specific keywords and phrases that people search for on search engines. The goal of SEO copywriting is to create content that not only appeals to readers but also ranks well on search engines.

By including relevant keywords and phrases in the Brickform website copy and content we help improve each website page’s search engine rankings, making it more visible to their target audience. Our comprehensive SEO strategy includes both technical optimization and SEO copywriting that help clients like Brickform achieve their website and marketing goals and reach a larger target audience.

Website Support

Continued Website Support After Custom Manufacturing Web Design

Our team of experts was able to create a custom manufacturing web design for Brickfrom that boosted their brand presence, user experience, and amplified the SEO opportunities they wanted. The new site was better organized and created a direct user journey that was simple to navigate. Site visitors could now easily find the technical information they were interested in and through the implementation of effective CTAs and multiple click points for vital pages, which drove a better user journey for concrete systems.

With the new custom web design, more distributors, contractors, and homeowners would discover the Brickform site, spend longer engaging with the content, and a higher rate would convert to leads. Today Brickfrom site users spend an average engagement time of two and a half minutes. Brickfrom continues to rely on the Idea Marketing group for website support in add-ons and updates for their custom WordPress website.

When the project was completed our work didn’t stop there. We take the time to train our clients on obtaining the most value from their new site by educating them on how to use it to its full potential. If Brickfrom needs additional website support or maintenance the experts on our team are always available. All of Idea’s clients have direct access to our exceptional customer support manager Haley Langer. When Haley is not addressing our client’s needs she works diligently to review the site, offer suggestions and create add-ons and updates to help Brickfrom stay the leader in the decorative concrete industry.

Burrow’s Custom Web Design + SEO Marketing

A Regional Leader in Pole Barn Materials and Supplies

Burrow’s had its beginnings as an entrepreneurial post-frame builder in 1984. The Burrow’s team has firsthand knowledge and fully understands the need for accurate and reliable building material supply.

Objective
Solution
SEO
Email Marketing
Analytics Analysis

Objective

A Lack of Custom Web Design and Integrated Web Strategy

As a leader in pole barn supplies and materials, Burrow’s needed a website reflecting that. A quality building supplier that needed a quality website. However, when they approached our Chicago web design team that was far from the case!

The previous Burrow’s website was outdated and was not built to drive engagement as well as it could. Slow load speeds and poor user navigation were leading to high bounce rates and diminishing conversion. The UI/UX did not help build trust within their target audience since it lacked best practices. Their SEO strategy was also severely lacking and would need major improvements if the brand wanted to rank for their important keywords.

Overall the website needed a complete redesign that would give the brand a modern look and feel, improve user flows, drive lead submissions, and improve the page load speeds.

In addition, the website would need a completed SEO strategy as part of the integrated web strategy. Building the SEO would be an intensive process since the previous website did not have any focus on SEO.

Solution

An Improved Building Materials Website from the Leading Chicago Web Design Team

Our team began by proposing a custom WordPress website featuring a custom web design that would speak directly to their target audience and solve any user experience issues. The new website would also make management of their website easier. With the new website, Burrow’s management team could easily make additions or changes as needed, without fear of breaking the website or hurting page load speeds.

With the simplification of the website backend, our team also updated plugins and removed any broken or outdated functionality. This helped improve website page load speeds and functionality, meaning users wouldn’t have any issues using the website. Both of these are significant factors in website bounce rates.

Our team also created a more modern, simplified UI/UX design that improved the user experience. Now users would be able to easily find information on the new website. Site content was organized in the menu headers and clear CTAs encouraged users to convert to leads.

The new user journey would help drive more conversion and reduce the number of users who left the website in frustration.

SEO

Building an Integrated Web Strategy With SEO

After our team of custom web design experts had finished building the custom WordPress website we focused on the client’s SEO. First, our team of SEO experts researched the keywords and phrases that would be most relevant to their industry. We then identified keyword opportunities using our advanced SEO software. These keywords were valuable SEO opportunities.

With these keywords, we began using them across the website content. The inclusion of keywords in the content would be recognized by search engines and signal that it was valuable content. The ranking of these phrases would improve over time. Across the website’s core pages, we focused on specific keywords and phrases to make sure that the website was able to rank for numerous keywords.

From a technical perspective, our SEO experts made sure that the keywords were being used correctly in the website backend. The technical parts of SEO include meta titles and descriptions, alt tags, and permalinks. With the technical SEO done correctly, the website would see improvement in its ranking.

Monthly SEO Content Marketing to Further Improve Website Ranking

To build on the SEO improvements we made across the website we also suggested a monthly SEO and content marketing strategy. Our content marketing strategy includes SEO-focused content written by our digital marketing experts to build specific keyword rankings.

Our SEO and content marketing plan included specific location pages to reach target areas and SEO blog content. These would help drive more local and target traffic to the new website.

Our use of the new location pages would generate more local user traffic for Burrows. The local search engine users would be more likely to find the targeted location pages and click. Once the user arrives on the website our content helps build trust and CTAs encourage further action. Often, SEO content is the entry point for users to your website.

SEO blog content was also a critical part of Burrow’s SEO strategy. SEO-focused blogs are used to build content around a limited number of specific keywords and phrases. Numerous content pieces on the subject help build the authority of the website on the subject, and the use of an internal linking strategy can drive more traffic across the site. As we repeat the use of these phrases in related content the content pieces would start to rank higher in search results.

Our SEO blog content targeted phrases like “Post-frame kits”, or “Plyco Doors” to capture related search traffic that would be valuable to Burrows. Aside from generating more traffic and higher search engine ranking, they can also build trust among Burrow’s target audience. With the website SEO strategy and content marketing, we created an integrated web strategy that would build the website’s authority and capture more search traffic.

Email Marketing

Growing a Larger Audience With Monthly Email Campaigns

In addition to our monthly SEO and content marketing plan, our team also provided our client with a monthly email marketing retainer.

As part of this retainer, our team cultivated and grew a monthly subscriber list from the form submissions on the website. With this list of interested subscribers, our team would then send out a monthly email that focused on a unique service or product from Burrow’s to help drive engagement and leverage conversion. By keeping in constant contact with their target audience we created a nurture campaign that would squeeze out more conversions from previously interested users.

We continue to grow the audience and test email variations to discover the most engaging content for our email marketing campaigns.

Analytics Analysis

Providing Website Analytics Analysis for Our Client

Each month our team of digital marketing experts shares an in-depth report on the Asbestos Project Management’s website performance. In this report, we share valuable insights that help APM better understand their business pulse.

These insights can help APM identify new business opportunities or potential threats that could affect performance. Our marketing team breaks this information down into easily understandable takeaways that our client can use to determine action.

A Custom WordPress Website for Taylor Electric

A Well Known Utah Electrical Contractor

Taylor Electric comes together as a team with one single common commitment- to go above and beyond. For years Taylor Electric has exceeded customer expectations through top-quality work and daily service. Their team is over 300 members, including skilled electricians, dedicated production workers, and amazing office personnel.

Objective
Solution
Custom Web Design
Website Support

Objective

The Need to Establish a Strong Online Presence Through a Fully Branded Custom Web Design

The Taylor Electric team needed a custom web design that positioned them as the go-to source for large-scale, innovative electrical solutions in the VDC/BIM, technological, and EV charger install markets. With Idea’s help, Taylor Electric also hoped to attract new employees to keep up with the company’s demand, and maximize their marketing budget through paid traffic, organic search, and SEO.

When Taylor Electric began discussing its custom web design with Idea its website was not clearly positioned for the size, complexity, and innovation of its electrical projects. With a goal to evolve to where electrical is headed, their website felt and looked outdated. In addition, the lack of content and online application process made it difficult to attract new employees into the business, which was a prominent goal for Taylor Electric.

As with all Idea Marketing Group clients, we developed a comprehensive integrated web strategy based on deep client research, competitor insights, and industry analysis. We knew that our expert custom web design team could deliver the results our client desperately needed. Our team laid out our project plan to address their pain points.

Solution

Custom Web Design Creates a Successful Brand Presence For Taylor Electric

Our team of experts was able to create a custom WordPress website that functioned as the optimized custom WordPress-designed website Taylor Electric wanted. The new website featured a cutting-edge modern feel that reflected the quality and innovation of their services, Taylor Team, and capabilities.

We created an optimal direct user journey that was simple to navigate. Site visitors could now easily find the information they were interested in such as the employee portal (career applications) and Taylor Electrics services and experience. Traffic would also receive a boost as the new site was built to be SEO optimized.

With the new website design, more potential projects and employees would result due to the expansion and efficiency of the Taylor Electric site.

Custom Web Design

Building a New Custom WordPress Website for Taylor Electric

We began this custom web design project by reorganizing the content found on Taylor Electric’s previous site, as well as curating and positioning the most valuable content such as the large-scale electrical solutions Taylor Electric provides. Our team helped better categorize the content and clarify the topics to be displayed. While doing so our team also designed the customer journey to make it as direct and user-friendly as possible.

Our next step was to create a streamlined and optimized online application portal to attract new employees for Team Taylor. In order for Taylor Electric to acquire bigger and better projects, they needed to have a streamlined way to attract new employees effectively. The Idea custom web design team helped create an online application process and content that showcased Team Taylor’s cultural insights and eliminated the manual work required to evaluate and hire. In creating a new application process Taylor Electric has seen a 5.4% average conversion rate through its application portal.

For Taylor Electrics custom web design, we knew the importance of presenting a polished and sharp image, as this is a successful business tool for growth, and helps leverage the team, experience, and the capabilities that Taylor Electric has.

With our custom web design we created visual aspects that are both sleek and well-executed to enhance the user experience. With the new site organization users are always within a few clicks of finding the information relevant to their search. Idea Prioritized the most valuable and large-scale electrical solutions Taylor-Electric provides on the home page. Each navigation leads only to related information on the selected topic.

Through this improvement in the organization of the navigation, we prevent the cognitive load from being too high on users. This in turn reduces the bounce, or exit rate, of site visitors which ultimately improves the website page ranking evaluation by search engines. The new site focuses on quick, easy navigation to the answers or information that users are looking for.

In order to streamline Taylor Electric’s marketing for the highest lead generation we began including relevant content to engage site visitors by showcasing work, experience, and capabilities. This allows Taylor Electrics Prospective customers the opportunity to educate themselves and discover their unique capabilities. This new content not only provides on-site engagement but can be pushed or featured on additional sites that drive both SEO and additional web traffic.

Website Support

Providing Taylor Elertic With Website Support To Maximize Employee Growth, and Increase Leads

As part of this custom web design project, we worked with the Taylor Electric team to educate them on using the website now that pages are optimized for easy updates and edits. With the self-service functionality Taylor Electric will be more firmly in control of its website and when they need assistance or experience issues it now has a team of experts it can rely on for ongoing website support and maintenance.

As an Idea client Taylor Electric has direct access to our exceptional customer support manager Haley Langer for all their website support needs She is always happy to answer any questions or concerns that arise. When Haley is not addressing our client’s needs she works diligently to review the site, offer suggestions and create training videos to help Taylor electric better manage its website. Our dedication to website support keeps our clients confident in managing their sites and less reliant on third-party support.

Free Website Redesign Checklist

Are you preparing for an upcoming website redesign? Maybe this is not your first rodeo or this will be your first website project. No matter your experience level, this checklist will help you prepare for your new website.

Website Redesign Planner

Our construction web design services

Our construction company web design services will help you craft ideal messaging, integrate technical marketing tools that generate leads online, and teach you how to update your website on your own.

Integrate your existing CRM

For your website to produce the qualified leads your marketing and sales staff can convert into sales, it has to work seamlessly with your existing CRM. Over the past decade, we’ve successfully integrated all of the top CRM platforms for our clients.

Craft a compelling message

Our professional copywriters take the necessary time to learn about your company, your industry, and how you differentiate yourself from your competition. That way, we can create website content that attracts qualified leads and converts them into customers.

Retain control of your site updates

We build it. You own it. Our goal is to build you a website you can access and control anytime you want. For companies with staff in place, we also provide WordPress training, so you are empowered to make updates on your terms.

Track measurable results

We build Google Analytics into the back end of every website we design. This allows us, and each of our clients, to better understand what content is working, what’s not, and why. That way, we can make informed decisions, based on objective data.

Show a project gallery showcase

A beautifully completed construction project may be your best website content. Time and time again, we see project gallery showcases appear at or near the top of page rankings within construction websites. Take the time to gather and share high-resolution photos from your best and most recent projects.

Our job is to make your job easier

The Idea Marketing Group team is comprised of senior-level designers, developers, and marketers, each committed to helping clients succeed. Our project management process is designed to prioritize ongoing communication and transparency.

Construction Web Design

Does your website rank well on search engines and brings in consistent leads? Could it be better?

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Every other agency was telling us what we needed instead of listening to what we wanted. We all felt like you really heard us.
‐ Superior Beverage - Chicago Beverage Distributor

Idea Marketing Group is truly an example of excellence. Great design, fast turnaround, friendly team – Bridgford loves Idea!
‐ Bridgford Foods - Chicago Food Manufacturer

They truly want to dig deep into the soul of your business and know about your values and what’s important.
‐ Show Your Logo - Chicago Promotional Company

Our Chicago restaurant group needed a complete website overhaul to match the new direction of our company.
‐ Phil Stefani Signature Restaurants - Chicago Restaurant Group

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If you’re struggling to generate digital marketing ROI, our quick survey will show where you can make impactful changes. Understanding why your marketing isn’t working is the first step to fixing it.

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Meet Our Web Agency

We work hard to be the web agency you actually enjoy working with. You can speak directly with any team member and can tell immediately they have your best interest in mind. No bullsh*t or technical jargon. Our agency was founded in Chicago on June 15, 2009. Since then, we have grown to include talented team members across the United States. Our clients are located all over the nation, including worldwide.

Erin Karper

Senior UI/UX Designer

FAQ About Construction Website Design

Do you have experience in our industry?

Most likely. Since 2009, we’ve built hundreds of websites within various industries. No matter the company, we invest the time to learn your story, your challenges, and your goals to provide recommendations to maximize your marketing ROI. We do know web design inside and out as well as user behavior. Pair those together and we get results, no matter the industry.

We build custom websites paired with digital marketing strategies to grow your customer base and improve inbound lead generation.

How much does a website cost?

This is a loaded question that requires a bit of a loaded answer. Websites today are complex marketing tools that require a team of specialists:

Project Manager
Account Strategist
Designers
Front-end Developers
Back-end Developers
Content Writers
SEO Specialists

Similar to building a home, it first requires a plan to ensure every detail is covered. We like to call it a website roadmap.

We approach every website build in phases. The first phase is a deep interview of your company with pertinent members of your team to answer key questions to help uncover pain points, understand your goals, identify opportunities, as well as analyze the companies you are up against.

Next, we take the recommendations and knowledge gained during the first phase to craft a well-defined strategy for the custom website build. This includes the website architecture, target user personas, user journeys, brand messaging/voice, and SEO strategy which allows us to more accurately define a scope of work for the remainder of the build following the roadmap.

We will have a detailed plan as to what will be needed to build a website that not only meets your current needs but also provides a system to grow and scale helping to land your next big sales opportunities.

With all of that being said, our custom websites start at $30,000. You will not find any cookie-cutter templates here and all work is done in-house by our full-time employees.

How much to spend on marketing?

Setting an annual marketing budget can be a challenge and there are many factors to take into consideration. A quick way to generate a rough figure is to base it on the annual revenue of the company. An average percentage for B2B ranges from 6% to 12% of gross revenue as recommended by eMarketer’s Marketing Spending, assuming the sales margins are in the range of 10% to 12%. If we use these rates, below are quick examples of recommended marketing budgets:

Gross Revenue $2,500,000 x 0.12 = $300,000/year or $25,000/month

Gross Revenue $5,000,000 x 0.10 = $500,000/year or $41,650/month

Gross Revenue $10,000,000 x 0.08 = $800,000/year or $66,665/month

Gross Revenue $25,000,000 x 0.06 = $1,500,000/year or $125,000/month

These are considered conservative numbers, as companies who are in aggressive growth stages will often spend up to 20% of their revenue on marketing as well as B2C, which is typically higher than B2B. Companies that are just starting out will need to set a higher percentage than those that are more established. Measuring the success of any marketing campaign is critical. Budgets should be spent wisely and spread out to cover various types of advertising.

What is recommended for marketing budget allocation?

Gartner CMO Spend Survey released an in-depth look at marketing budget allocation for 2021, below are the findings. It is important to be aware that marketing spending is impacted by the general nature of the business, competition, and consumer behavior.

Owned Media	20%	Website, Email, Mobile
Paid Digital	21%	Search Ads, Display Ads
Earned Digital	22%	SEO, Social Media
Offline Ads	10%	Publications, Direct Mail
Affiliates	9%	Partners, Distributors
Events	8%	Trade Shows

Another quick rule of thumb for marketing budget allocation is the 70-20-10 rule.

70% of your budget is allocated toward marketing strategies you know work well
20% of your budget is allocated toward new strategies aimed at helping you grow
10% of your budget is allocated toward experimental strategies

What is the average timeframe to build a website?

Our proven process has been continuously improved over many years of collaboration and best practices requiring each phase to be completed and approved before starting the next. We will schedule bi-weekly calls and ensure we’re on track with the project build.

Typically, the website timeframe from start to finish is about 5-7 months. The following are the stages that follow our website build:

Website Advisory Plan> Team Strategy Meeting> Define Goal KPIs> Uncover Pain Points> Website Recommendations + Solutions> Competitive SWOT Analysis	10 Business Days
Branding + Content Strategy> Website Architecture> Target User Persona(s)> User Journeys> Brand Messaging / Voice> Keyphrase SEO Strategy> Define Scope of Work for the Website Build	~1 Month
Website Build> Content> User Interface Designs> Frontend Website Development> Backend WordPress Development > Launch and Final Testing	~3 – 6 Months
Included WordPress Training > One-on-one or group training> WordPress training guide > Typically plan for 60-90 minutes	After Launch

Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.

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